BPR gets a saucy new name
BPR has rebranded to Sugo Communications.
Besides being inspired by founder and CEO Shawn Rusich’s traditional family recipe for sugo – “sauce” or “gravy” in Italian – the name change is to solidify the agency’s position as leader within food, CPG, lifestyle and hospitality.
The rebrand follows the agency’s recent expansion stateside with an office in Los Angeles and taking over a new space in Toronto. The agency also recently added Pluck Tea, Pizzeria Libretto and Fuwa Fuwa Pancakes to its client roster, while renewing its existing partnerships with Eataly and German kitchen brand, Zwilling.
Sugo also manages PR and digital efforts for The Cheesecake Factory, Cuisine Adventures, Mazola, Fleischmann’s and Jackson Family Wines.
Brand Momentum names new VP of brand experience
Toronto and Montreal-based integrated sales, marketing and retail agency Brand Momentum has promoted Shannon Robinson to VP of brand experience. The longtime Mosaic vet joined Brand Momentum in September 2021 as director of client services and integration.
Blackjet names three new ACDs
Brand and business consultancy Blackjet has added to its ranks of ACDs by hiring Damaris Copil, who has spent the last ten years at Milestone Integrated Marketing. Copil has demonstrated her interdisciplinary creative skillset on national and international integrated campaigns for, among others, High Liner, 3M and Maple Leaf.
Blackjet has also promoted Eric Mair and Cameron Ward to ACD positions. Both will also join the agency’s senior creative leadership team, with Mair overseeing creative and advertising output and Ward overseeing design work.
