Citizen brings digital offerings under new dComm3 brand
Global communications agency Citizen Relations is expanding its digital services, bringing them together under a new brand called dComm3.
Led by Crystalyn Stuart-Loayza, Citizen’s chief digital officer, dComm3 brings together a growing team of over 15 technical experts across strategy, activation and intelligence. The goal is to bring more personalization, performance and dynamic content to better connect marketing, sales and data in the world of earned media.
“While Citizen has been providing social and digital communications services to its clients for years, we felt there was much more to be done,” says Nick Cowling, Citizen’s CEO. “We wanted to build an offering that would drive conversation surgically, bring our campaigns to life online in a truly connected fashion and deliver performance like never before – our new digital team is doing just that.”
Arrivals+Departures nabs another client
Global pet product provider, Earth Rated, has named Arrivals + Departures as its AOR for its North American business.
The Montreal-based pet brand is a purpose-driven and B Corp certified company, and offers items like wipes and leash bag dispensers. Selected following an agency search, Arrivals+Departures will develop the brand’s strategic and creative platforms, as well as work on omnichannel campaigns in Canada and the U.S.
“As we move through our next phase of transformation and growth, we want a partner that shares the same philosophies and isn’t shy to push the envelope,” says Yael Grimman, CMO at Earth Rated. “A+D and its team of experienced creative and media experts was the right choice for us at an important juncture in the life of our company.”
Creative Guild staffs up
Hamilton’s Creative Guild is boosting its digital capabilities with three hires: Aaron Brown as digital marketing lead, Nicolas Mertens as social media strategist and Jeff Blay as creative director.
The hiring is a result of signing new clients Arby’s Canada, WOW 1 Day Painting and Flightpath Charter Airways.
“We’ve continued to see a high demand for digital and social services among our partners and we’re excited to continue to bolster our team and our offering,” says Evan Livermore, managing director, Creative Guild.
Blay has held CD stints at Enterprise and Creative Currency. He has experience working with public, not-for-profit and private sector clients, including Labatt, McCain Foods, Sobeys, Metrolinx and The Beer Store.
Brown is a former senior digital marketing manager with Scotiabank, with experience in the fields of digital acquisition, ad operations, product management, product marketing and media planning and buying.
Mertens, a sessional professor at the Niagara College School of Media, joins Creative Guild having led social media and PR programs for organizations like the Canadian Mental Health Association and L’Occitane en Provence Canada.
