Taco Bell’s Mexican Pizza became a part of the cultural zeitgeist in 2020 when the company took it off its menus in an effort to streamline operations amid the supply chain challenges of the early COVID-19 pandemic.

But now that it is set to return, the QSR has used the equally buzzy AI tool ChatGPT to pen a review of the pie.

In its lengthy review, the bot describes Mexican Pizza as “a delicious and satisfying fast food option that offers a unique twist on the classic pizza dish.”

“The pizza features a crispy, golden-brown crust that is loaded with flavorful and spicy beef, tangy and creamy sauce, diced tomatoes, and a blend of melty cheese,” the review reads. “The portion size is also great, it’s big enough to be a meal for one person or to share with a friend. It leaves you feeling satisfied without feeling overly full. One of the things that makes this dish stand out is the unique combination of flavors and textures. The crust, beef, cheese, and toppings all work together to create a symphony of taste in your mouth. The Mexican twist on the classic pizza dish is a refreshing change and makes for a delicious and satisfying meal.

“In summary, Taco Bell’s Mexican Pizza is a tasty and satisfying fast food option that offers a unique twist on the classic pizza dish, with a perfect balance of flavors and textures at a great value. It’s a must-try for anyone looking for a delicious and satisfying meal.”

According to Rohit Sharma, senior marketing manager, Taco Bell Canada, the company decided to tap into the ChatGPT phenomenon because it is “having a moment in the cultural zeitgeist,” something the brand has a track record of trying to be a part of.

Taco Bell will also be partnering with its roster of Canadian influencers to share the news of the pizza’s return and offer their own reviews, with content running across select social platforms starting this month. Dentsu led creative, Edelman is leading earned and influencer assets of the campaign and Wavemaker on media.

The Mexican Pizza is also being promoted with free delivery when ordered through the Taco Bell mobile app or website until Feb. 12, building on the momentum from the Canadian app launch in December, in which it offered free Crunchwrap Supremes as an enticement to download.

Last summer, parent company Yum! Brands singled out the U.S. return of Mexican Pizza for helping sales at Taco Bell in its Q2 financials. It also had a 10% increase in loyalty program members during the quarter, as loyalty program members could order Mexican Pizza two days before anyone else.

“We knew how disappointed fans were to learn Mexican Pizza was absent from Canadian menus, following the item’s iconic and much talked about return to the U.S. in 2022.” says Rohit Sharma, senior marketing manager, Taco Bell Canada.