Judging has concluded and now the shortlist is ready for the 2023 Shopper Innovation + Activation Awards.
Selected by a jury of esteemed agency- and brand-side experts, the shortlist represents the plans, campaigns and partnerships that embody the best new thinking in retail innovation, activation, experiential and shopper marketing. It can found below, presented in alphabetical order by case name.
This year’s Shopper Innovation + Activation Awards take place on May 8 at the Toronto Reference Library, following the 2023 Shopper Marketing Forum. Ticket and registration information can be found on the SIA Awards website.
| Campaign | Agency | Client |
| Ability Signs | Rethink | Décathlon |
| Add the M | Rethink | YWCA Metro Vancouver |
| Brothtails | Leo Burnett | Campbell’s |
| Check Mark CV | lg2 | Exceldor Cooperative |
| Cheetle in Cheadle | Citizen Relations | Cheetos |
| Chewpons | Leo Burnett | Smucker Foods |
| Chicken as It Should Be | Pigeon Brands | Voltigeurs Farms |
| Chris P | Cossette | McDonald’s |
| Dream Drop | FCB | Lotto Max |
| Epic Wet Nap | DonerNorth | St. Louis Bar & Grill |
| Feel What We Feel | Grey Canada / TANK Worldwide | Razom |
| Finding IKEA | Rethink | IKEA |
| Fixed-Rate Pizza | Zulu Alpha Kilo | Pizza Pizza |
| Flying Chickens | Rethink | McCain Foods |
| For Trade: One Cheestring | Broken Heart Love Affair | Lactalis (Cheestrings) |
| Fuelled by Coaches | McCann | Petro-Canada |
| Goldfish Mega Bites | Zulu Alpha Kilo | Campbell’s |
| Guests on Earth | The Local Collective | Guests on Earth |
| HAROLD x You: Sketch It Out | Zulu Alpha Kilo | Harry Rosen |
| Hijacking the Masters | Zulu Alpha Kilo | Harry Rosen |
| Hilton on the Green | FUSE Create | Hilton |
| Hockey for All | Rethink | Scotiabank |
| Holiday Braille Box | Rethink | Purdys |
| Jeep Code | Publicis | Jeep |
| Ketchup A.I. | Rethink | Kraft Heinz |
| KitKat Pride | Wunderman Thompson | Nestlé |
| More Is More | lg2 | Keurig – Dr Pepper |
| NXT LVL | FCB | BMO |
| Protection for Peanuts | Rethink | Kraft Peanut Butter |
| Reserved for Her | Rethink | YWCA Metro Vancouver |
| Saintly Revival // Sip’n’Suds | Bensimon Byrne | Arterra Wines |
| SCENE+ Launch | Bensimon Byrne | Empire SCENE+ |
| Set-the-Tablecloths | Rethink | IKEA |
| SickKids VS The Unknown: Be a Light | Cossette | SickKids Foundation |
| Starve the Hunger | The Local Collective | Food Banks Canada |
| Swearnitures | Rethink | IKEA |
| The Black Elevation Map | Performance Art | Black & Abroad |
| The Love Collab | Rethink | Kraft Heinz & McCain Foods |
| The Unbeatable Anti-Sponsorship | lg2 | Maxi |
| The Unburnable Book | Rethink | Penguin Random House |
| Trending 2 Table | FCB/SIX | Voilà |
| True Name | McCann | Mastercard |
| Uncharted Playgrounds | Touché! | BRP |
| Vintage Drip | Rethink | Kraft Heinz |
| We’re Good Together | Broken Heart Love Affair | Kruger Products (Bonterra) |
| Where’s the Bacon? | McCann | Wendy’s |
