RBC names senior digital marketing director for SEO
Angie McKaig has started a new position as senior director, digital marketing at RBC, where she is leading the bank’s SEO strategy.
She moves over from a similar position on the bank’s cards and loyalty team, which she has held for the last five years. Before joining RBC, McKaig worked in media, holding marketing roles for the likes of St. Joseph Communications and Transcontinental.
Universal Music Group hires ex TIFF senior director of partnerships
Reena Chohan has been named director of brand partnerships and strategic marketing at Universal Music Group for Brands, the entertainment company’s brand partnership division.
Chohan is formerly senior director of partnerships for TIFF, where she spent almost a decade, holding increasingly senior roles in corporate partnerships for the festival.
Scene+ promotes from within for director of partner marketing
Jessica Drozd is starting a new position as director of partner marketing at Scene+.
Her most recent title was senior manager, brand and acquisition for the loyalty program, a post in which she lead a team focused on mass consumer marketing, new member acquisition and brand management. Her work included integrated marketing programs with NBA Canada, Universal Music Group and Disney Studios.
Nestle names new B2B marketing director for Nespresso
Alexandre Guay has been named B2B marketing director for Nestle Nespresso.
Based out of the company’s Montreal office, Guay is formerly category manager for office, hotels and restaurants for the brand. Prior to joining the company, Guay was responsible for all marketing and media activities for all Groupe Sélection real estate brands.
The Home Depot bolsters its marketing ranks
Erin Cronin is starting a new position as marketing planning lead at The Home Depot Canada. The nearly four-year veteran of the retailer was most recently its senior marketing planning specialist.
