The ADC Awards have released the shortlists for this year’s edition, and Canadian agencies have a very good chance at walking away with some hardware.
Leading the way is Rethink, which earned 35 shortlist spots, the most of any agency entered in this year’s awards.
Rethink’s nominations included six for IKEA’s “The Troll,” five each for Kraft Heinz’s “AI Ketchup” and Penguin Random House’s “The Unburnable Book,” and four each for YWCA Metro Vancouver’s “Add The M”, IKEA’s “Set-the-tablecloths” and Kraft Heinz’s “Vintage Drip.”
Overall, Canadian agencies had 242 shortlist nominations for this year’s ADC Awards, the second-most behind the U.S.’s 977.
Klick Health Toronto has 24 entries on the shortlist, including 10 for podHER’s “Thirst” campaign, seven for PAWS NY’s “The Bridge” and five for Papo Sobre Autoestima’s “Self Defense Sauce.”
Leo Burnett Toronto and Performance Art each had 22 shortlisted entries. Leo Burnett’s included work with Kellogg’s Canada, Milk-Bone and its own self-promo work. Performance Art’s came for work with BMW, Black & Abroad and the Humanitarian Colation.
FCB Canada and Cossette each had 16 shortlist spots, while Zulu Alpha Kilo had 14, Citizen Relations Toronto had 13, LG2 had eight, Sid Lee had seven and McCann Canada had six.
The full list of Canadian agencies and shops with shortlisted work also includes Middle Child, Taxi, Anomaly, FUSE Create, Zeno Group, OMD, Meat Studio, Balvis Rubess, Baillat Studio, UM Canada, Blok Design, The Site Magazine, Gimmick Studio, Demande Speciale, AWP, Harrison Fun Studio, Paprika and Provencher_Roy.
The 102nd ADC Awards ceremony is scheduled for May 17 in New York.