Every day this week, we are rolling out the shortlists for each category in the 101st Marketing Awards. See the other shortlists here.
The shortlist rollout for the 101st Marketing Awards continues today with the Multicultural categories.
Selected by a dedicated jury of experts, the Multicultural category at the Marketing Awards recognizes the top work targeting Canada’s diverse communities.
The 101st Marketing Awards take place on June 6 at the Art Gallery of Ontario in Toronto. More information can be found on the Marketing Awards website.
| Campaign | Client | Agency |
| #SukhMyDukh | Rangeela | |
| Ads That Fast with You | Mina Halal (Maple Leaf Foods) | Barrett and Welsh |
| After the Rain | Arbor Memorial | AVCommunications |
| Always ON Mini Game (Virtual Pet) | Rogers Communication | Ethnicity Matters |
| Boonununus | Western Union | AVCommunications |
| Built for Canada | Ford | Ethnicity Matters |
| Carbon Copy | TELUS & Google | Response Advertising |
| Dear Canada | Maple Lodge Farms | King Ursa |
| Diversity | Scarborough Ontario Health Team | Captus Advertising |
| Diwali | OLG | Balmoral Multicultural Marketing |
| Diwali | Virgin Plus | Dyversity Communications |
| Everything for Every Diwali | Real Canadian Superstore | Ethnicity Matters |
| First Day | Scotiabank | Rethink |
| First Winter | TD Bank Group | Ethnicity Matters |
| How the World Says Coffee | Nescafé | Courage |
| Intuit TurboTax Fan Jam Basketball Experience | Intuit | Proof Experiences |
| Jars | Nescafé | Courage |
| Lights Bring You Home | Metrolinx | Ethnicity Matters |
| Lottery Brand Campaign | OLG | Balmoral Multicultural Marketing |
| Lunar New Year | Ontario Lottery and Gaming Corporation | Balmoral Multicultural Marketing |
| Lunar New Year – Traditions Loved by Generations | TD Bank | Koo |
| Lunar New Year WeChat Promotion | Rogers Communication | Ethnicity Matters |
| MISSING | New Canadian Media | Barrett and Welsh |
| Network That Gives Back | TELUS | Response Advertising |
| No Tension | TELUS | Response Advertising |
| PlaySmart CNY | Ontario Lottery and Gaming Corporation | Balmoral Multicultural Marketing |
| ReclaimYourName.dic | #Elimin8Hate | Citizen Relations |
| Reminds You of Home | LT Foods of America | AVCommunications |
| Right to Rest | GSK/Haleon | Wunderman Thompson |
| Sunlight | Henkel | Juniper Park\TBWA |
| Tartan Turban Secret Readings | Barrett and Welsh | Barrett and Welsh |
| TESTED – Birthday Surprise | Canadian Tire | Publicis |
| The Black Elevation Map | Black & Abroad | Performance Art |
| The Hockey Jersey | Scotiabank | Rethink |
| Tough Turban: B2B Packaging | Pfaff Harley Davidson | Zulu Alpha Kilo |
| Translation Minus Translation | TELUS & Google | Response Advertising |
| Translation: A Piece of Art | TELUS & Google | Response Advertising |
| Want Comedy? | TELUS | Response Advertising |
| Want Romance? | TELUS | Response Advertising |
| World Cup. World Cheers. | Koo & Cossette | |
| Worn Down by Words | Black Business & Professional, Diversity Institute TMU, Canadian Congress on Inclusive Diversity & Workplace Equity, and Pride at Work Canada | Zulu Alpha Kilo |
