Every day this week, we are rolling out the shortlists for each category in the 101st Marketing Awards. See the other shortlists here.
The next shortlist for the 101st Marketing Awards is full of work that tried to make a difference.
First established for last year’s edition of the awards, the Public Service jury focuses on the top campaigns in non-profit and cause-related advertising across categories and platforms.
The 101st Marketing Awards take place on June 6 at the Art Gallery of Ontario in Toronto. More information can be found on the Marketing Awards website.
| Campaign | Client | Agency |
| 24 Hours of Care | Petro-Canada CareMakers | McCann |
| 4000 Cover Stories | Native Women’s Resource Centre of Toronto (NWRCT) | Forsman & Bodenfors |
| A Billboard That Comes to Life | Hydro-Québec | LG2 |
| Add the M | YWCA Metro Vancouver | Rethink |
| Battleship | Lifesaving Society | LG2 |
| Being Elsewhere | Société de l’assurance automobile du Québec | LG2 |
| Bill It to Bezos | Jane/Finch Community Centre | Angry Butterfly |
| Casey House “Others” | Casey House | Bensimon Byrne / Narrative |
| Fear Windows | La Maison grise de Montréal | Rethink |
| Feel Out Loud – Launch Film | Kids Help Phone | McCann |
| Feel What We Feel | Razom | Grey Canada / TANK Worldwide |
| Forced Labor Plug-in | Human Rights Foundation | TAXI |
| House of Legends | SickKids Foundation | Cossette |
| I Knew All Along | White Ribbon | Bensimon Byrne / Narrative / OneMethod |
| I’m Not a Quitter | The Terry Fox Foundation | No Fixed Address |
| La Presse Explains It All | La Presse | Cossette |
| Offset Mode | Tree Canada | Rethink & Apply Digitial |
| Real Nurse Costume | Ordre des infirmières et infirmiers du Québec | Rethink |
| ReclaimYourName.dic | #Elimin8Hate | Citizen Relations |
| Reserved for Her | YWCA Metro Vancouver | Rethink |
| Reversing the Trend – Ballot Box | Élections Québec | Cossette |
| Serres de Rue | Carrefour Solidaire | Sid Lee X Au/Lab X Carrefour Alimentaire |
| Signal For Help Responders | Canadian Women’s Foundation | Juniper Park \ TBWA |
| Stop Violence | Government of Québec | LG2 |
| Tap the Nose | Fondation Dr. Clown | Sid Lee |
| The 1.8-Pound Book | Préma-Québec | LG2 |
| The Donated Commercial | Canada’s Organ & Tissue Donation Community |
Doner North |
| The Doorbell | United Way Halifax | Wunder |
| The Systemic Racism Pin | Amnesty International | TAXI |
| The-54 Second Watch | Fondation Émergence | Havas |
| Trap | ANEB (Anorexia and Bulimia Quebec) | Cossette |
| Two Little Brats for Life | The Montreal Children’s Hospital Foundation |
Cossette |
| Unwanted Followers Film Festival | Canadian Centre for Child Protection | No Fixed Address |
| Worn Down by Words | Black Business & Professional, Diversity Institute TMU, Canadian Congress on Inclusive Diversity & Workplace Equity, and Pride at Work Canada | Zulu Alpha Kilo |
| You | Société de sauvetage / Lifesaving Society | LG2 |
