Anomaly wins Gold at Campaign’s Agency of the Year Global

Anomaly Toronto was among the cream of the global crop at Campaign’s Agency of the Year Global awards on Wednesday, winning the top prize in the Global Diversity and Inclusion Initiative category.

The agency was recognized for a business model that centers diversity and inclusion across its different verticals, helping it deliver on its belief that diverse thinking is a competitive advantage that helps deliver better outcomes – in addition to simply being the right thing to do.

Among the more specific DEI programs that have bloomed out of Anomaly Toronto is “Step In,” an open house for BIPOC talent with less than three years of experience, where the agency’s talent shares perspectives on the industry one-on-one with young professionals. “Equal Advantage” started as a passion project from a group of BIPOC Anomaly talent to support small businesses, but has since grown into an agency-wide initiative providing pro-bono services to BIPOC-owned businesses that might otherwise face systemic barriers to accessing the creative and strategic thinking at a major agency. The program has since resulted in work for the likes of fashion brand Israella Kobla and the Chadwick Boseman Foundation.

Other Canadian recognition at Wednesday’s gala in London went to Kraft Heinz’s The Kitchen, which won Silver for Best In-House Agency for its work both in Toronto and the U.S. Last year, The Kitchen boomed, going from 10 to more than 80 staff, and expanding its work to 15 of the company’s brands. Gold in the category went to U-Studio, a U.K.-based in-house agency for Unilever set up by Oliver.

At the network level, Ogilvy won in the Global Creative Agency Network, while UM won in Global Media Agency Network.