BBDO Canada is the leader of the Canadian pack at the One Show this year, winning nine Gold Pencils – good for second among all agencies globally – for its work on Muskrat Magazine‘s “Missing Matoaka” campaign.
The work, executed alongside TA2 Sound & Music Toronto, claimed two pencils each in the Branded Entertainment and Experiential and Immersive disciplines, along with one each in Cultural Driver, Interactive & Mobile Craft, Music & Sound Craft, Public Relations and Radio & Audio. It also picked up two Silver Pencils, three Bronze, and two Merits in the ADC Awards.
In all, Canadian agencies claimed 22 Gold Pencils.
Among the other major Canadian winners was Rethink, which won a Gold Pencil in Print & Promotional for its “Draw Ketchup” campaign and four Gold Pencils for Penguin Random House’s “The Unburnable Book.” The latter campaign also claimed five Silver Pencils and one Bronze Pencil, while Rethink won additional hardware for work with Ikea as well.
Performance Art was third among Gold Pencil winners with three for its work on Black & Abroad’s “The Black Elevation Map” in the Creative Use of Data, Interactive & Mobile Craft, and Interactive, Online and Mobile disciplines. The campaign also won two Silver Pencils and two Bronze Pencils.
Angry Butterfly picked up two Gold Pencils for its work on the Jane/Finch Community Centre’s “Bill It To Bezos” campaign. FCB Toronto, Broken Heart Love Affair and Klick Health all also claimed a Gold Pencil.
In all, 210 Gold Pencils were awarded to agencies, studios, brands, production companies and designers in 54 countries and regions. The complete showcase of The One Show’s Pencil winners can be found on its website, while the Best of Show, Best of Disciplines, special awards and “of the Year” honours will be announced on Friday, and its Global Creative Rankings will be announced on May 24.
