And so it begins. Another year, another Cannes. Perhaps in the spirit of its 70th birthday, the festival has decided to start big.
A mighty 17 shortlists were announced to early arrivals of the French Riviera. To further put that into numbers, 910 cases (of a total of 1,264) from Canada were entered across the below categories.
Today’s unusualy large number of nominations comes with a pleasant number of Canadian nods – 167, in fact.
Not surprisingly, Rethink has had a tremendous showing at Cannes so far. From our count, the agency has 58 nods across Sunday’s lists, 39 of which are for Kraft Heinz (38 for its Ketchup brand). BBDO is also among the top contenders. It got 15 noms for Muskrat Magazine’s “Missing Matoaka” alone.
The hopeful Cannes contenders have six Canadian judges among the jury rooms: Leia Rogers at Rethink (Design), Kate Bate at Tendril (Digital Craft), Neill Brown at IPG (Health & Wellness), Andrew Simon at Edelman (PR), and Brent Choi at Angry Butterfly (Social & Influencer).
The country was shut out of the Entertainment Lions for Sport category, with no mentions on the shortlist. There were three partial mentions for Canada on the Entertainment Lions for Music shortlist for the local office of Angel Sound Studio (although Cannes only credited Brazil, USA and Spain as the entrants).
Winners in the Pharma, Health & Wellness Lions and Lions Health Grand Prix for Good, Radio & Audio, Print & Publishing and Outdoor Lions will be announced on Monday afternoon.
Design (7)
“The Congregation” (2)
Podher
Klick Health
Creation of a new brand identity
Books
“RGD Branding Awards”
Association of Registered Graphic Designers
Rethink Toronto
Creation of a new brand identity
“Explore Seattle Southside”
Seattle Southside Tourism
One Twenty Three West Vancouver
Rebrand / Refresh of an existing brand
“The Unburnable Book”
Penguin Books Random House
Rethink Toronto
Special editions and bespoke items
“The Greatest Guide to Jochos & Burgers”
Bimbo
Performance Art Toronto / VectorB McCann Mexico City
Wayfinding and signage
“F*cking Old”
Jems Condoms
Dentsu Creative Toronto
Infant products, toys and educational products
Digital Craft (6)
“The Bridge”
Paws
Klick Health
Motion Graphics Design & Animation
“Missing Matoaka”
Muskrat Magazine
BBDO Toronto
Partners: Flare BBDO, Glossy PR, Hype PR
Music Sound Design
“Inflation Cookbook” (2)
Skip the Dishes
Dentsu Creative Toronto
Real time usage and targeting
Curation of data
“Remastered Memories”
True Patriot Love Foundation
Wunderman Thompson Toronto
Data Visualisation
“The Hofmeister Kink”
BMW
Performance Art Toronto
Data Visualisation
Direct (19)
“Heinz LVII”
Kraft Heinz
Rethink Toronto
Food & Drink
“Heinz A.I. Ketchup” (2)
Kraft Heinz
Rethink Toronto
Food & Drink
Co-creation and User Generated Content
“Heinz Ketchup Fraud” (2)
Kraft Heinz
Rethink Toronto
Food & Drink
Use of Social Platforms
“The Hofmeister Kink”
BMW
Performance Art Toronto
Automotive
“Cheetle in Cheadle”
Cheetos
Citizen Relations
Use of Ambiant Media: Large Scale
“IKEA Window Shopping”
IKEA
Rethink Toronto
Use of Ambiant Media: Large Scale
“Just Date a Farmer” (2)
Kraft Heinz – Just Crack An Egg
Rethink Toronto
Use of Print & Outdoor
Use of Digital Platforms
“Offset Mode”
Tree Canada
Rethink Toronto
Use of Real-Time Data
“Inflation Cookbook” (3)
Skip the Dishes
Dentsu Creative Toronto
Use of Real-Time Data
Use of Mobile
Market Disruption
“Fixed It” (2)
KFC
Courage Toronto
Use of Social Platforms
Breakthrough on a Budget
“Runner 321” (2)
Adidas
FCB Toronto
Use of Social Platforms
Corporate Purpose and social responsibility
“The Dictaction”
Amnesty International Canada
Cossette Montreal
Cultural Insight
Entertainment (10)
“The Bridge”
Paws
Klick Health
Fiction Film: Up to 5 Minutes
“Immortal”
ROM
Broken Heart Love Affair
Fiction Film: 5 – 30 Minutes
“Missing Matoaka” (6)
Muskrat Magazine
BBDO Toronto
Partners: Flare BBDO, Glossy PR, Hype PR
Audio Content
Brand Integration
Audience Engagement / Distribution Strategy
Diversity & Inclusion in Entertainment
Innovation in Branded Content
Social Behaviour and Cultural Insight
“The Unburnable Book”
Penguin Books Random House
Rethink Toronto
Promotional Content for Publishers and Networks
“The Cost of Beauty”
Dove
Ogilvy Toronto / London
Social Behaviour and Cultural Insight
Entertainment Lions for Gaming (1)
“Chatham Plays On”
OLG
The Hive
Brand Partnerships / Sponsorships / Collaborations
Film Craft (15)
“Others”
Casey House
Bensimon Byrne / Narrative
Production: Berkeley / OPC / Button Factory / Cycle Media / Rooster
Direction
“Immortal” (4)
ROM
Broken Heart Love Affair
Production: Scouts Honour / Alter Ego / Nimiopere / Rajakovic Electric / Tantrum Studio
Direction
Script
Cinematography
Editing
“The Cost of Beauty” (4)
Dove
Ogilvy Toronto / London
Direction
Script
Casting
Use of Licensed / Adpated Music
“I Knew All Along” (2)
White Ribbon
Bensimon Byrne / Narrative / OneMethod
Production: Untitled Films / Alter Ego / Berkeley /Fort York / Rooster
Script
Sound Design
“Bring Home to Life”
IKEA
Rethink Toronto
Production: OPC
Script
“The Bridge” (2)
Paws
Klick Health
Production Design / Art Direction
Animation
“The Troll”
IKEA
Rethink Toronto
Production: OPC / House on Parliament / Nimiopere / Vapor Music Group
Cinematography
Health & Wellness (13)
“F*cking Old”
Jems Condoms
Dentsu Creative Toronto
OTC Products / Devices
“The Cost of Beauty” (4)
Dove
Ogilvy Toronto / London
Brand-led Education & Awareness (x4)
“Runner 321” (2)
Adidas
FCB Toronto
Brand-led Education & Awareness (x2)
“The Bridge” (3)
Paws
Klick Health
Non-profit / Foundation-led Education and Awareness (x3)
“Thirst”
Podher
Klick Health
Non-profit / Foundation-led Education and Awareness
“Lullabye”
PRB / Dr. Shalon’s Maternal Action Project
Tank Worldwide
Non-profit / Foundation-led Education and Awareness
“Unwanted Film Festival”
Canadian Centre for Child Protection
No Fixed Address
Non-profit / Foundation-led Education and Awareness
Industry Craft (8)
“RGD Branding Awards”
Association of Registered Graphic Designers
Rethink Toronto
Brand and Communications Design
“Kitchen”; “QSR”; “Diner” (7)
Heinz Ketchup
Rethink Toronto
Print & Publishing (x6)
Outdoor (“Kitchen”)
PR (18)
“Heinz vintage drip” (2)
Kraft Heinz
Rethink Toronto
PR: Middle Child / Magic Circle Workshop / Common Good / Zeno Group
Food & Drink
Social Behaviour
“Hilton on the Green”
Hilton
Fuse Create
Travel / Leisure
“The Unburnable Book”
Penguin Books Random House
Rethink Toronto
Media and entertainment
“Runner 321” (3)
Adidas
FCB Toronto
Social engagement
Use of events & stunts
Corporate Purpose and Social Responsibility
“#FindTheKetchupBoatGuy” (2)
Kraft Heinz
The Kitchen
PR: Zeno Group
Real-time response
Breakthrough on a Budget
“Keep The Grey” (2)
Dove
Edelman
Real-time response
Cultural Insight
“Money Blocker”
Congreso Em Foco / Sleeping Giant
Publicis Toronto
Use of Technology
“Just Date a Farmer”
Kraft Heinz – Just Crack An Egg
Rethink Toronto
Sponsorship and brand partnership
“Feel What We Feel”
Razom
Humanitarian Aid Fundraising
Tank Montreal / Grey Toronto
PR: Hill + Knowlton Strategies
Single-market campaign
Reclaimyourname.dic
Elimin8 Hate / Microsoft Word
Citizen Relations
Cultural Insight
“Missing Matoaka”
Muskrat Magazine
BBDO Toronto
Partners: Flare BBDO, Glossy PR, Hype PR
Cultural Insight
“Stage Zero Collection”
Love & Nudes
McCann Toronto
PR: Weber Shandwick Toronto
Corporate Purpose and Social Responsibility
“The Unburnable Book”
Penguin Books Random House
Rethink Toronto
Market Disruption
Pharma
“Shoot to Drill”
NextMed
Klick Health
Product or Service Promotion: Healthcare professional
“Lifesaving Radio”
NextMed
Klick Health
Product or Service Promotion: Healthcare professional
Media (7)
Check Mark CV (2)
Exceldor
Lg2 Quebec
Media: Touche Montreal
Use of Print
Breakthrough on a Budget
“IKEA Window Shopping”
IKEA
Rethink Toronto
Media: Carat Toronto
Use of Ambient Media: Large Scale
“Ability Signs”
Decathlon
Rethink Toronto
Use of Ambient Media: Large Scale
“Trending 2 Table”
Voila by Sobeys
FCB Toronto
Use of Social Platforms
“The Unburnable Book” (2)
Penguin Books Random House
Rethink Toronto
Media: Asymetric Media
Innovative Use of Influencers
Market Disruption
Outdoor (17)
“Kitchen”; “QSR”; “Diner” (6)
Heinz Ketchup
Rethink Toronto
Food & Drink (x6)
“Heinz A.I. Ketchup” (2)
Kraft Heinz
Rethink Toronto
Food & Drink
Technology
“Space”
Heinz Ketchup
Rethink Toronto
Food & Drink
“Synthwave”
Heinz Ketchup
Rethink Toronto
Food & Drink
“Cheetle in Cheadle” (2)
Cheetos
Citizen Relations
Displays
Special Build
“Injectable Billboard”
Dove
Ogilvy
Displays
“IKEA Window Shopping” (2)
IKEA
Rethink Toronto
Special Build
Ambient Outdoor
“Heinz Ketchup Fraud”
Heinz Ketchup
Rethink Toronto
Social Behaviour
“Rainbow Deposits”
Bank of Montreal
FCB Toronto
Corporate Purpose and Social Responsibility
Print & Publishing (10)
“Kitchen”; “QSR”; “Diner” (3)
Heinz Ketchup
Rethink Toronto
Food & Drink (x3)
“The Unburnable Book” (4)
Penguin Books Random House
Rethink Toronto
Commercial Publications
Innovative & Adapted Use of Print & Publishing
Corporate Purpose and Social Responsibility
Market Disruption
“The 1.8 Pound Book”
Prema-Quebec
Lg2 Montreal
Publications for Good
“Heinz Ketchup Fraud”
Kraft Heinz
Rethink Toronto
Social Behaviour
“Change The Bill”
Native Women’s Association of Canada
Taxi Canada
Cultural Insight
Radio & Audio (12)
“Lifesaving Radio” (3)
NextMed
Klick Health
Audio: The Inlaws Audio House
Healthcare
Use of Music
Audio Led Creativity
“Missing Matoaka” (7)
Muskrat Magazine
BBDO Toronto
Partners: Flare BBDO, Glossy PR, Hype PR
Media / Entertainment
Script
Casting & Performance
Use of Radio or Audio as a Medium
Content Placement
Audio Led Creativity
Corporate Purpose and Social Responsibility
“Sleep Tracks”
Canada Safety Council
Taxi Vancouver
Audio: Vapor RMW
Sound Design
“The Dictaction”
Amnesty International Canada
Cossette Montreal
Cultural Insight
Social & Influencer (22)
“Heinz A.I. Ketchup”
Kraft Heinz
Rethink Toronto
Food & Drink
“The Cost of Beauty”
Dove
Ogilvy Toronto / London
Consumer Goods
“Next LVL” (2)
Bank of Montreal
FCB Toronto
Consumer Goods (Business to Business)
Social Behaviour
“Runner 321”
Adidas
FCB Toronto
Audience Targeting / Engagement Strategies
“KitKat Ramadan IFTAR Bar”
Nestle
Rethink Toronto
Audience Targeting / Engagement Strategies
“Philadelphia Schmear Socks”
Kraft Heinz
Rethink
Real-time Response
“#Keepthegrey” (3)
Dove
Edelman Toronto
Real-time Response
Organic Reach & Influence
Social Purpose
“Trending 2 Table”
Voila by Sobeys
FCB Toronto
Social Data and Insight
“The Systemic Racism Pin” (2)
Amnestie Internationale
Taxi Montreal
Innovative Use of Community
Social Purpose
“Heinz A.I. Ketchup”
Kraft Heinz
Rethink Toronto
Metaverse, New Realities and Emerging Tech
“Cheetle in Cheadle” (2)
Cheetos
Citizen Relations
Organic Reach & Influence
Single Market Campaign
“Heinz vintage drip”
Kraft Heinz
Rethink Toronto
Partnerships
“The Cost of Beauty” (2)
Dove
Ogilvy Toronto / London
Social Film
Social Behaviour
“Heinz Ketchup Fraud”
Kraft Heinz
Rethink Toronto
Social Film Series
“Runner 321”
Adidas
FCB Toronto
Social Purpose
“Bill it to Bezos”
Jane/Finch Community Centre
Angry Butterfly
Breakthrough on a Budget
