The 70th Cannes Lions International Festival of Creativity is officially underway, with the awards front-and-centre of the action.

Today’s shortlists include Brand Experience & Activation, Creative Data and Creative B2B. And Canada’s haul – while shut out of Creative B2B – includes 13 nominations for eight different campaigns led by agencies Rethink, Taxi, BBDO, FCB, McCann, Performance Art and Dentsu Creative. Once again, “Missing Matoaka” by BBDO and Muskrat Magazine led the pack with three nods.

Monday’s shortlists will eventually be accompanied by winners in the Pharma, Health & Wellness Lions and Lions Health Grand Prix for Good, Radio & Audio, Print & Publishing and Outdoor Lions, which will be announced this afternoon.

Brand Experience and Activation (9)

“Ikea Window Shopping”
Ikea Canada
Rethink Toronto
Retail

“Change the Bill”
Native Women’s Association of Canada
Taxi Toronto, Canada
Not-for-profit/Charity/Government

“Missing Matoaka” (3)
Muskrat Magazine
BBDO, Toronto
Partners: Flare BBDO, Glossy PR, Hype PR
Use of Mobile & Devices
Cross-platform Digital Experience
Media/entertainment

“Ability Signs”
Decathlon Canada
Rethink, Toronto
Guerilla Marketing & Stunts

“Runner 321” (2)
Adidas Canada
FCB, Toronto
Sponsorship & Brand Partnerships
Corporate Purpose & Social Responsibility

“Stage Zero Collection”
Love & Nudes
McCann, Toronto
Local Brand

Creative Data (4)

“The Hofmeister Kink” (2)
BMW
Performance Art, Toronto
Data-Driven Targeting
Data Visualisation

“Inflation Cookbook” (2)
Skip the Dishes
Dentsu Creative, Toronto
Data-Driven Consumer Product
Creative Data Collection & Research