The first day of the 2023 Cannes Lions brought with it a chance Canadian for agencies to deliver on the wealth of nominations they’ve already picked up this year.
Rethink, BBDO and Ogilvy won a Gold Lion each at Monday’s gala, which were among the 16 won by Canadian agencies across the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio categories.
Meanwhile, Klick’s nominations and wins in the health-related categories led it to earn a spot as both the second-highest ranked health agency and agency network.
This morning, shortlists were released for some of Cannes’ most strategic and results-focused categories, with Canadian campaigns landing nominations in Creative Effectiveness, Creative Commerce, Creative Strategy and Mobile (there wasn’t any Canadian work on the competitive Creative Business Transformation shortlist). But it was also a day for one of its most creative, with four campaigns in the running for Film Lions.
Tuesday’s gala will award Lions in the Craft, Entertainment and Design categories. Between the eight categories, Canadian campaigns have earned 57 shortlist spots.
Lions Nominations & Wins (By Category)
Brand Experience & Activation: 9 shortlists
Creative B2B: 0 shortlists
Creative Commerce: 7 shortlists
Creative Data: 4 shortlists
Creative Effectiveness: 1 shortlist
Creative Strategy: 2 shortlists
Design: 7 shortlists
Digital Craft: 6 shortlists
Direct: 19 shortlists
Entertainment: 10 shortlists
Entertainment for Sport: 0 shortlists
Entertainment for Music: 0 shortlists
Entertainment for Gaming: 1 shortlist
Film: 4 shortlists
Film Craft: 15 shortlists
Glass: 1 shortlist
Health & Wellness: 1 Gold, 3 Silver, 1 Bronze, 13 shortlists
Industry Craft: 8 shortlists
Innovation: 1 shortlist
Media: 7 shortlists
Mobile: 2 shortlists
Outdoor: 1 Gold, 3 Silver, 1 Bronze, 17 shortlists
PR: 18 shortlists
Pharma: 1 Bronze, 2 shortlists
Print & Publishing: 1 Silver, 2 Bronze, 10 shortlists
Radio & Audio: 1 Gold, 1 Bronze, 12 shortlists
Social & Influencer: 22 shortlists
Titanium: 0 shortlists
Lions Nominations & Wins (By Agency)
Rethink: 1 Gold, 3 Silver, 1 Bronze, 63 shortlists
Ogilvy Toronto: 1 Gold, 2 Silver, 14 shortlists
BBDO Toronto: 1 Gold, 1 Bronze, 19 shortlists
Citizen Relations: 1 Silver, 1 Bronze, 6 shortlists
FCB Toronto: 1 Silver, 21 shortlists
Klick Health: 2 Bronze, 15 shortlists
Taxi: 1 Bronze, 5 shortlists
Dentsu Creative Toronto: 12 shortlists
Performance Art: 6 shortlists
Edelman: 5 shortlists
Broken Heart Love Affair: 5 shortlists
Bensimon Byrne/Narrative: 4 shortlists
Angry Butterfly: 3 shortlists
Cossette: 3 shortlists
LG2: 3 shortlists
Courage: 2 shortlists
McCann Toronto: 2 shortlists
Tank/Grey: 2 shortlists
Zulu Alpha Kilo: 2 shortlists
123w: 1 shortlist
Fuse Create: 1 shortlist
The Hive: 1 shortlist
No Fixed Address: 1 shortlist
Publicis Toronto: 1 shortlist
Wunderman Thompson Toronto: 1 shortlist
Country Lion totals
Gold: 3
Silver: 7
Bronze: 6
Shortlists: 198
