The O.G. Lions category, Film, was released on the second day, way ahead of the typical Cannes schedule. The industry typically waits on tenterhooks for the most prestigious list to be unveiled at the end of the week, and while Canada can count itself a member of the 2023 Film club with four nominations, it’s certainly not the country’s best showing.
There’s been a downward trend of Canadian work making an appearance on the list. Last year, the country only saw two pieces of work recognized. That’s a marked shift from year’s prior – 14 in 2021, 11 in 2019, 15 in 2017, and 9 in 2016. But the category is a tough one. It’s one of the most entered, with 1,867 entries worldwide, 74 from Canada. So nods for Zulu Alpha Kilo, Bensimon Byrne/Narrative and Ogilvy come with much applause.
Tuesday morning’s lists also included Creative Commerce, Creative Business Transformation, Creative Strategy, Creative Effectiveness and Mobile. The country’s tally was 16, with a total of 198 so far. However, Canada was shut out of Creative Business Transformation, save for an “other” mention for McCann Canada in the “Mastercard: Three Years of Inclusive Cards,” which also got a nod in Creative Strategy.
This time FCB Toronto led the pack of local shops on the day’s worth of shortlists. It picked up five nominations in Creative Commerce for work for BMO and OLG. Agencies on the lists include Rethink, Angry Butterfly, Performance Art, Cossette and Dentsu Creative.
Tonight in Cannes (this afternoon in Canada) will see winners in the Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Design, Digital Craft, Film Craft, and Industry Craft Lions be unveiled.
Creative Effectiveness Lions (1)
“Heinz Draw Ketchup”
Kraft Heinz
Rethink Toronto
Food & Drink
Creative Commerce (7)
“NXT LVL” (2)
Bank of Montreal
FCB Toronto
Consumer Services / Business to Business
Customer Acquisition & Retention
“Bill It to Bezos”
Jane/Finch Community Centre
Angry Butterfly Toronto
Not-for-profit / Charity / Government
“Dream Bars” (3)
OLG
FCB Toronto
Creative Use of Media
Customer Acquisition & Retention
Social Behaviour & Cultural Insight
“The Greatest Guide to Jochos & Burgers”
Bimbo
Performance Art
Targeting, Insights and Personalisation
Film (4)
“Left-Handed Mango Chutney”
Zulu Alpha Kilo
Zulu Alpha Kilo
Consumer Services / Business to Business
“Others”
Casey House
Bensimon Byrne / Narrative
Social Behaviour
“Hijacking the Masters”
Harry Rosen
Zulu Alpha Kilo
Breakthrough on a Budget
“The Cost of Beauty”
Dove
Ogilvy Toronto
Corporate Purpose & Social Responsibility
Creative Strategy (2)
“House of Legends”
SickKids
Cossette Toronto
Long-Term Strategy
“F*cking Old”
Jems Condoms
Dentsu Creative Toronto
Brand Strategy
Mobile (2)
“Inflation Cookbook” (x2)
Skip the Dishes
Dentsu Creative Toronto
Data / Insight
Mobile Websites
