Mosaic hires a familiar face as creative director
Integrated marketing agency Mosaic is welcoming Dan Berzen back to its creative department, this time as creative director.
Berzen previously held a senior role on Mosaic’s strategy and ideation team before moving to creative leadership roles at production agency Meat & Produce, design firm Astound Group and creative studio Space Agency.
In his return to Mosaic, Berzen will lead creative teams across North America in creating tech-driven ideas for clients. He will also join agency leadership in continuing to develop thought leadership about how to use new and immersive technologies to drive innovation.
People Corp names a new chief product and marketing officer
Sue MacDonald is the new chief product and marketing officer at People Corporation, a national provider of group benefits, group retirement and human resource solutions.
MacDonald is a former VP of retail customer growth at Scotiabank, where she was executive lead on enhancing omnichannel experience across digital, mobile, call center and branch and set the vision, targets and executed a digital evolution in customer acquisition. Most recently, MacDonald was managing partner of customer experience and growth at design and delivery consultancy, Bridjr.
Zeno Group Canada hires an SVP alongside media and creator expertise
Zeno Group Canada has expanded its corporate affairs practice by hiring Jessica Fralick as SVP. Fralick brings more than a decade of experience in reputation management across a broad range of sectors and will spearhead the agency’s corporate reputation strategy and planning, crisis and issues management, reputation risk mapping and monitoring, and other services.
The agency is also welcoming Brandon Marrelli as senior account director of paid media/performance marketing and Alexa Burban as account manager of creator marketing.
Marrelli has been a digital marketing director for adHome and a group account director at Isobar and BBDO Toronto, where he worked on the Mercedes Benz Canada account.
Burban is a freelance blogger and, recently, campaign and communications manager for Toronto influencer agency Platform Media and Management.
