Supported living organization Safehaven has named The Local Collective as its agency of record following a two-month competitive review.

The Toronto creative branding and advertising agency will be developing a new brand strategy and campaign platform for the not-for-profit, which provides supported group living and respite care to individuals with medical complexities and developmental disabilities, fostering an inclusive environment of dignity and respect.

The Local Collective was selected to lead in the development of the not-for-profit’s largest brand evolution and capital campaign to date, for having demonstrated “shared core values and proven expertise,” according to a release from Safehaven.

The new brand strategy and campaign platform are set to launch in the spring of 2024, according to Kaitlin Doherty, founder and president of The Local Collective.

While there is no upstaffing specific to this client win, Doherty says it is adding staff “in general.” Earlier this summer, The Local Collective was tapped as the agency lead for Applebee’s and IHOP in Canada.

Susan Bisaillon, CEO at Safehaven, says the service is currently a critical resource during Canada’s crisis in health care, providing much-needed capacity to care for more complex children and adults in the community, and assisting them during their transition out of children’s care and into adulthood. The organization, Bisaillon says, is looking to meet the increasing demand by expanding with the support of its donors,

“Working with The Local Collective, we hope to increase awareness not only about the work we do at Safehaven, but also about this incredibly vulnerable population and the work that needs to be done to ensure they have access to the care and support they need,” Bisaillon notes.