Subway North America has a new president

Subway Canada’s country director, Douglas Fry, will assume the role of president of North America, after current president Trevor Haynes announced he is leaving the QSR at the end of the calendar year.

For the remainder of the year, Fry and 18-year-vet Haynes will work to ensure a smooth transition, with Haynes in a strategic advisory role.

In just two years at Subway, Fry has “demonstrated tremendous success in Canada,” as the region continually achieved record-breaking average unit volumes and positive traffic trends. In addition to his strong track record leading Subway Canada, Fry brings more than two decades of restaurant and CPG experience to the position, previously holding senior leadership roles at McDonald’s, Recipe Brands and Kraft Heinz. With Fry assuming the president post Sept. 5, the brand is actively working to identify his successor in Canada.

Subway’s former global CMO, Carrie Walsh, recently transitioned to a new role as president of EMEA, overseeing all functions across 50 countries and territories with more than 6,200 franchised Subway locations, including operations, finance, marketing and development.

The company’s former EMEA president, Mike Kehoe, will return to the U.S. as global chief development officer — a new role for Subway.

Finally, Subway has promoted Cristina Wells to senior VP of U.S. marketing. Wells joined the U.S. marketing team in 2021 as VP of strategy and planning after spending five years with Subway Canada in marketing, strategy and operations roles.

Cossette bolsters its production capabilities

Cossette is boosting its production capabilities with a new senior-level hire at its full-service in-house production company, Magic Circle Workshop.

Andrea Ogunbadejo, Cossette’s new VP and managing director, production, will oversee the Magic Circle Workshop team, working on brands like the Canadian divisions of McDonald’s, Walmart and Google.

She has worked on independent features, shorts and scripted TV for the BBC, Netflix, Sky, and NBC before making the transition to advertising. At VaynerMedia London, Ogunbadejo established and led the agency’s production department and in-house, social-first content studio. She then moved to Eleven, where she served as head of production at the shop’s New York office, working on the Samsung and Kraken Rum accounts.

We Are Social unveils AR performance marketing shop

We Are Social recently launched Make My Day, an augmented reality performance marketing agency based out of the U.K.

Make My Day’s founding partner and managing director Will Scougal, says his team is seeking to “remove the complexity from AR for brands,” helping companies connect with the highest attention audience on mobile with “simple, beautiful, effective” AR campaigns. Scougal, a 7-year Snap veteran, says he has a “firm belief that augmented reality is set to become one of the most important and powerful formats in a brand’s asset kit.”