The judges have evaluated the entries and now the shortlist for the 2023 Strategy Awards is ready to be revealed.
The Strategy Awards celebrates the best marketing and advertising strategy work in Canada, recognizing campaigns that solved specific problems, recognizing the strategy shifts that positioned brands in a new light.
The nominations were selected by this year’s jury, and assisted by a shortlist jury to narrow down the field of entries. The juries were led by co-chairs Andrea Isbester, chief strategy officer at Publicis Canada, and Trinh Tham, CMO.
This year’s Strategy Awards will take place on Oct. 3 at Arcadian Court in Toronto, following the 2023 CMO Forum. More information can be found on the Strategy Awards website.
| Campaign | Agency | Client |
|---|---|---|
| #KeepTheGrey | Edelman | Unilever (Dove) |
| 130 for 1 | Tam-Tam\TBWA | Héma-Québec |
| 4000 Cover Stories | Forsman & Bodenfors | The Native Women’s Resource Centre of Toronto |
| A Little Taste of Hell | Rethink | Kraft Heinz (Philadelphia Cream Cheese) |
| A.I. Ketchup | Rethink | Kraft Heinz |
| Be A Reader, Not A Follower | The Garden | Rakuten Kobo |
| Bill it to Bezos | Angry Butterfly | Jane/Finch Community and Family Centre |
| Booking is Half the Fun | Zulu Alpha Kilo | Booking.com |
| Change the Bill | TAXI | Native Women’s Association of Canada |
| Chris P | Cossette | McDonald’s |
| Cost of Beauty | Ogilvy Canada / Ogilvy UK | Unilever (Dove) |
| Dear Canada | King Ursa | Maple Lodge Farms |
| Dear Canada | LG2 | GSoft |
| F*cking Old | Dentsu Creative | Jems |
| Fear Windows | Rethink | La Maison grise de Montréal |
| Fixed It | Courage | KFC |
| Fixed-Rate Pizza | Zulu Alpha Kilo | Pizza Pizza |
| For Tomorrow | Sid Lee | Hyundai |
| Forces of Nature | Media Experts & CBC Media Solutions | BMW |
| French Toast Guy | McCann | Wendy’s |
| Fries | Rethink | McCain Foods |
| Glossed Over | Sid Lee | Cheekbone Beauty |
| House of Legends | Cossette | SickKids Foundation |
| I Knew All Along | Bensimon Byrne / Narrative / OneMethod | White Ribbon |
| I-KIJIJI-A | BBDO | Kijiji |
| Iftar Bar | Rethink | Nestlé (KitKat) |
| Inflation Cookbook | Dentsu Creative | Skip Express Lane |
| Inspired by Big Mac | Cossette | McDonald’s |
| Jars | Courage | Nescafé |
| Just Listed | BBDO | Kijiji |
| Keep Life Wild | The Garden | Royal Victoria Regional Health Centre Foundation |
| Ketchup Fraud | Rethink | Kraft Heinz |
| KFCourt | Narrative | KFC |
| Letters Home | Zulu Alpha Kilo | The Royal Canadian Legion & HomeEquity Bank |
| Metaverse Homes for Heroes | Zulu Alpha Kilo | HomeEquity Bank |
| Missing Matoaka | BBDO | Muskrat Magazine |
| More is More | LG2 | Keurig Dr Pepper |
| New To Canada | Rethink | Scotiabank |
| NXT LVL | FCB | BMO |
| Others | Bensimon Byrne / Narrative | Casey House |
| Plastic Collecting Billboard | Anomaly | Labatt (Corona) |
| Rainbow Deposits | FCB | BMO |
| Raising the Bar | LG2 | Les Producteurs de lait du Québec |
| Runner 321 | FCB | Adidas |
| Scared Safe | McCann | Play Alberta |
| Sketch It Out | Zulu Alpha Kilo | Harry Rosen |
| Sound Shopping | Zulu Alpha Kilo | Interac |
| Stallmark | Target | St. John’s Board of Trade |
| Streetswear | Courage | Raising the Roof |
| The Doorbell | Wunder | United Way Halifax |
| The Gallery of Dick Pics | One Twenty Three West | Plenty Of Fish |
| The Hockey Jersey | Rethink | Scotiabank |
| The Micro Lecture | Ogilvy | York University |
| The Secret Menu | Sid Lee | Migrant Workers Alliance for Change |
| The Stage Zero Collection | McCann | Love & Nudes |
| The Troll | Rethink | IKEA |
| The Unburnable Book | Rethink | Penguin Random House |
| The Viewfinder | The&Partnership | Canada Post |
| The Winter Lotus | LG2 | Destination Québec cité |
| Trending 2 Table | FCB | Voilà |
| Uncharted Playgrounds | Touché! | BRP |
| Vintage Drip | Rethink | Kraft Heinz |
| Whistle Dog | Rethink | A&W Canada |
| Window Shopping | Rethink | IKEA |
