Innovative social media agency AntiSocial has added Marta Hooper to helm its creative team as it continues to expand its Toronto presence.

Hooper joins the agency as group creative director, bringing with her two decades of creative experience in increasingly senior roles, most recently as chief creative officer at Rain. Among her other agency experience, she has also led creative teams at Doug&Partners and Trevor//Peter. She has worked on brands including Nike, Spotify, Foot Locker, Nissan, Honda, Ford, Dell/Alienware, Telus, Red Bull, Diageo, Labatt and HBO.

With AntiSocial, Hooper will “help push the boundaries” of the agency as she oversees all of the agency’s creative and content production, working closely with its strategy team. She will also continue in her capacity as a professor at George Brown College’s School of Design.

“Any time we add a new creative leader to our team, we always start by considering what fresh thinking and new ideas they can bring to the table,” Mike Kern, chief creative officer at AntiSocial, says of the hire. “Marta’s extensive portfolio that includes bold work for a lot of well-known brands was a great starting point – but her diversity of thought, approach to getting the best work out of our team, and her role as a professor […] were the extra pieces that made her the perfect addition.”

“My creative focus has always been on building memorable brands and developing flexible brand narratives that seamlessly travel between paid, owned and earned channels,” Hooper adds. “Every idea needs to be strategically sound and executed with purpose, creativity and craft and, ultimately, has to help connect brands with their fans and win new ones.”

Hooper has started with the agency and is already at the helm of some new work for it, with further details expected in the near future.