Nick Pilon is being promoted to group creative director, design of Mosaic North America.
In the new role, Pilon will oversee the creation of a diverse spectrum of design work across all of the agency’s key offerings including experiential, commerce and brand design. He will be based in Toronto and report to Justine Greenwald, CCO and managing director for Mosaic North America.
Pilon will collaborate closely with all top client and creative leads while leading the agency’s design team in the concepting and development of cutting-edge, innovative design work.
Pilon began his career at the agency in 2012 as an experiential-focused designer who worked closely with the strategy and creative ideation team.
Over the course of the past decade, Pilon has grown his expertise, along with Mosaic, into creating more integrated, brand experience work.
Pilon played a major role in developing some of the agency’s most celebrated work like Anheuser Busch InBev Bud Light’s “Whatever USA” campaign, Labatt/Mill Street’s Blue Jays beer, and Amazon Prime Day’s global, live-streamed events. Pilon’s work, the agency says, was instrumental in Mosaic making the shortlist for Strategy Design Agency of the Year last year.
“What makes [Pilon] such a great and beloved leader, is that he started at Mosaic in a very junior position – rising and grinding through any work challenges and pitch deadlines,” says Alayna Miller, VP and ECD at Mosaic. “He’s been able to evolve as quickly as the agency business and client landscape evolves. We selected [him] for this role because he implicitly understands the design team’s ethos and empowers people to do their best work.”
In June, Mosaic North America brought Dan Berzen back into the fold as creative director, and promoted Jef Moore into a key leadership role.