Cossette Toronto bolsters its senior leadership for McDonald’s
Cossette Toronto recently hired senior talent to complement its work with McDonald’s Canada.
The agency welcomed Andrew Chisholm as executive creative director, as well as Amy O’Neill (formerly at McCann Canada) as creative director and Dylan Silvestro (formerly at Sid Lee) as senior art director.
“I’m thrilled to be welcoming so many talented people onto our team,” says Jason Hill, executive creative director at Cossette. “Being able to partner with [Chisholm] in particular will allow us to continue to push ourselves creatively while putting more focus on craft and team mentorship.”
In his new role, Chisholm, formerly CD at Piro in New York and Juliet, joins Hill to lead the team behind recent McDonald’s-linked successes. These include the “Siakam Swirl McFlurry” in collaboration with Pascal Siakam of the Toronto Raptors, the award-winning “Inspired by Big Mac” campaign designed for Gen Z and the digitally focused “Frequent Fryer” campaign developed to promote the brand’s app.
This fall, the QSR announced it added Wieden+Kennedy to its Canadian agency roster, saying that the U.S.-based shop would work alongside Canadian AOR Cossette on “select campaigns” throughout the year.
Smith+Mason announces senior promotion
Katie Piccott has been promoted to senior director, strategic partnerships and growth at full service agency, Smith+Mason.
Before joining Smith+Mason earlier this spring, Piccott was director of new business development for 6Degrees Integrated Communications.
Smith+Mason has worked with brands such as Corby whisky venture The Drop Collective, challenger menstrual company DivaCup, and same-day alcohol delivery service, The Beer Guy’s Homerun.
Cuisinart cooks up a new deal with Strategic Objectives
Cookware and home appliance brand Cuisinart is joining forces with PR firm Strategic Objectives to help launch its new Cuisinart Indoor Pizza Oven.
The brand says the new oven is ideal for crafting artisanal pizza in the comfort of your own kitchen, and that the Cuisinart Indoor Pizza Oven embodies the brand’s commitment to innovation and quality.
“A growing number of Canadians consider themselves at-home chefs, but this is only one piece of the pie,” says Claire Gatti, VP at Strategic Objectives. “Beyond ingredients and know-how, we crave tools [like the new oven] to help our creations easily come to life.”
The launch campaign for the Cuisinart Indoor Pizza Oven begins later this month and will include social media programming and consumer contesting.
