BrandBourg named Bimbo Canada’s design AOR

BrandBourg is Bimbo Canada’s agency of record for design.

The move is a milestone, according to the marketing and branding shop, reflecting years of partnership and an exceptional track record in delivering fresh design solutions that contribute to the health and growth of Bimbo Canada’s diverse portfolio of brands. BrandBourg says it has consistently demonstrated an ability to create impactful visual identities and effective packaging designs that captivate consumers and drive business success, by leveraging its understanding of consumer preferences and market trends.

BrandBourg was responsible for helping Bimbo Canada give its Bon Matin bakery brand a refresh, and supported Bimbo Canada in celebrating 130 years of Pom white bread by giving it a makeover.

“This announcement is the culmination of six great collaborative years between Bimbo Canada and our two offices in Montreal and Toronto,” says Christian Pichette, senior partner and president of BrandBourg. “I’m very proud of the work done and the results we’ve delivered, which have also been recognized by Grupo Bimbo globally.”

Edery & Lord gets an early Christmas gift

Toronto boutique agency, Edery & Lord Communications has been selected as the PR agency of record for the Original Santa Claus Parade. The agency starts work immediately, implementing a robust PR and influencer strategy to generate excitement and drive attendance and viewership for the 119th edition of the parade. The event takes place in Toronto on Sunday, Nov. 26, 2023.

RippleWorks names a director of marketing

Matt DiPaola has joined RippleWorks, a nonprofit which helps ventures scale. DiPaola is a veteran of Huge, where he was the shop’s global chief client officer based out of Brooklyn, New York. Most recently, he was an executive advisor helping global scale-ups with sustainable business strategies. Prior to joining Huge in 2018, DiPaola was managing director, strategy and innovation, for Sid Lee in Toronto.

NHL promotes within its partnership marketing team

Alicia McCarron has taken on an enhanced role on the NHL’s partnership marketing team as a senior manager. McCarron joined the NHL in 2022 as a partnership marketing manager. Previously, she was a brand partnerships manager with TSN.