The Bishop Strachan School (BSS) is revealing how it creates well-rounded students.

“Learn More. About Everything,” sees students from the independent JK – Grade 12 day and boarding school connecting conceptual dots between, for example, a painting (art), polymer paint particles (chemistry) and AI copyright (law), and also how music stimulates areas of the brain that process memories (wellness) and how acoustic sound waves travel (physics).

Emily Rabe, BSS’ director of marketing and communications, says the creative shows that the school’s research-informed curriculum gives students “a broad spectrum of knowledge that enables them to become leaders in their chosen pursuits.”

According to Terry Drummond, founder and creative at Good&Ready, the shop which created the work, the work highlights how a BSS education leads to a comprehensive understanding of the world.

“The students in this campaign show they can look at a subject from many angles,” Drummond says, and if you look at the category, some of the schools tend to focus more on becoming remarkable and exceptional.

Drummond says that while Bishop Strachan has a longstanding creative approach centred on creating future female leaders, it wanted to tell the story in a slightly different way.

This work, compared with the January creative, is aimed at a consideration set that includes prospective students and their parents who are currently attending open houses at schools, says Drummond.

The campaign consists of videos, print and social assets featuring students from the school, and media mix and tactics are not altogether different from the January campaign, with the exception of a bit more paid media.

Whether it’s a consumer product, a service, nonprofit or a school, Drummond says, what it boils down to creatively, is telling a story you really need to tell.