Pizza Pizza has turned what might be deemed a pie-in-the-sky idea into reality: a pizza-themed costume just in time for Halloween.

The QSR’s Creamy Garlic Sauce-tumes are modelled after Pizza Pizza’s popular sauce, the best-selling dip on its menu.

Accompanying creative features Max Schreck portraying Count Orlok in the classic 1920s German expressionist film, Nosferatu. It urges viewers to protect themselves from vampires with the help of the garlic-based costume.

The limited run of Sauce-tumes were available to Canadians via a social giveaway on Pizza Pizza’s Instagram just a few days before Halloween.

Pizza Pizza first introduced dipping sauces to its menu over 20 years ago, as one of the first in the category and what it says are now industry table “stakes” (which also literally strike fear into the hearts of vampires).

According to a recent brand survey, more than 70% of Canadians say dip is an important factor when deciding where to order pizza from and over 60% dip their entire slice.

It’s so important, in fact, that Pizza Pizza – again with help from creative agency Zulu Alpha Kilo – launched a dipping sauce roller. The brand also came alive earlier this year to fight shrinkflation, with Adrian Fuoco, Pizza Pizza’s VP of marketing, telling strategy that campaign was part of a larger effort launched by Pizza Pizza last year built on the brand mantra of “everyone deserves pizza.”

The Creamy Garlic Sauce-tume was created in partnership with Zulu Alpha Kilo and supported by a national campaign across Canada. Paid media is by Media Experts, while PR is managed by spPR.