Strategy launches paywall

The realities of the media industry are well known in our industry. Digital transformation, coupled with changing reader habits and a changed advertising landscape, has impacted the traditional revenue streams of publications.

Strategy, like many other news organizations, has evolved its model to adapt. And so, today, we’re introducing a digital paywall.

Joining the migration to a subscription model allows us to continue to meet the needs of you, our readers, by providing comprehensive daily news that informs and connects the industry.

Our journalists will continue to deliver in-depth, thoroughly researched articles, exclusive interviews and industry insights. And our premium content will dive even deeper into the trends and challenges of the marketing and advertising sphere, offering thoughtful analyses, foresight and enhanced value.

The digital subscription includes access to all StrategyDaily news, Shopper Marketing news and C-Suite articles, as well as all the strategy magazine features, special reports and resources, such as the Creative Report Card site.

To ease the transition, discounted rates are being offered to Strategy‘s audience until November 16.

  • Annual subscriptions are $120 if you use the code ANNUALINTRORATE.
  • A monthly pass is $5.95 (for the first 3 months) with the code MONTHLYINTRORATE.
  • Group rates and corporate pricing are available as well; to keep your company in the loop, email strategydigitalsupport@brunico.com for a quote.

We invite our readers to join us on this journey, and to support our journalism and commitment to uncover and share the “bold vision, brand new ideas” of Canada’s national marketing community.