Publicis Montreal named preferred partner for Metro banner, Brunet

Metro banner Brunet, which operates a network of 140 pharmacies, has chosen Publicis Montreal as its preferred partner for marketing communications in Quebec.

This follows an RFP process led by consultant Patrice Attanasio of AGO Communications.

“Brunet is a fantastic brand with human values that has remained true to its original mission and has been deeply rooted in the communities it has served for nearly 170 years,” says Mathieu Roy, executive president of Publicis in Quebec.

Talk Shop expands into the U.S.

Talk Shop, based in Vancouver and Toronto, is opening a new office in Los Angeles.

Leading the expansion will be Beth Boyle, president of U.S. operations. Stuart Martin will serve as business director.

“Our North American and global clients have long been curious about our services beyond Vancouver and Toronto,” says Katie Stevens, managing partner at Talk Shop, an agency which specializes in tech, real estate, lifestyle and nonprofits. “We are eager to bring our exceptional work and outstanding customer service to this new market.”

The full-service agency was founded in Vancouver in 2011 and the second head office opened in Toronto in 2019. It has a team of more than 60 employees.

Humanity named AOR for The Canadian Museum for Human Rights

The Canadian Museum for Human Rights has appointed independent creative agency Humanity as its AOR, after an open RFP.

As part of its mandate, Humanity will lead all forthcoming campaigns for the museum’s exhibitions, the first of which will be launching in 2024 and spanning TV, radio and audio, newspaper, digital, social and cinema.

The agency will also be working on a brand refresh for the museum, which will mark its 10th anniversary next year.