New to the marketing and ad industry, but not to Brunico, Andrew Jeffrey has landed at strategy as the editor of the publication’s digital daily news platform.

For the last two-plus years, Jeffrey has managed the online news stream for Realscreen, another Brunico title serving the non-fiction film and television industries.

He joined the strategy team on Thursday Nov. 16, reporting to content director, editor Jennifer Horn and managing a team of staff and freelance writers, including senior reporter Chris Lombardo. He replaces Josh Kolm, who left his post at strategy to join The Peak in early October.

Prior to Brunico, Jeffrey worked for the Canadian Broadcasting Corporation’s (CBC) office in Edmonton, where he was a reporter and associate producer. He was also previously a reporter for the StarMetro Calgary, and had his byline in other news outlets including the Edmonton Journal and TVO.

Throughout his reporting career, Jeffrey has covered Canadian politics, elections, education, health care, sports and, of course, factual entertainment.