Greenshield names new EVP and head of marketing and comms
Not-for-profit health and benefits company, Greenshield has promoted Mandy Mail to executive vice president, head of marketing, communications and Greenshield Cares.
Prior to joining Greenshield in 2022, Mail served as vice president of marketing for realty investment trust, SmartCentres REITS, and launched the SmartLiving residential brand. Mail joined Greenshield Canada’s as its senior vice president of marketing and communications last summer, leading the company through a transformative brand repositioning and launching the business’ integrated brand strategy.
In her expanded role, Mail will now also oversee Greenshield Cares, the social impact division that reinvests the company’s earnings and redeploys its wholly-owned health services to support equity-seeking communities.
Mail’s new appointment is effective January 1, 2024.
DavidsTea names a new head marketer
Adriana Germilli is DavidsTea’s new VP of marketing. Germilli, most recently VP of marketing for frozen smoothie brand, Evive, is rejoining DavidsTea after serving as the brand’s director of marketing and content from June 2016 to February 2022.
She will be leading new product line go-to market strategies at the tea brand, while overseeing the amplification and build of customer-centric content for loyalty members.
Daiya shakes up its senior leadership
Plant-based brand, Daiya has a new CMO, as well as CEO and chief commercial officer.
Current chief marketing officer Melanie Domer will assume a new role as chief commercial officer, overseeing marketing and sales. John Kelly, VP of consumer marketing, assumes the role of chief marketing officer.
New CEO Hajime Fujita will lead all global operations throughout North America and the brand’s continued international expansion.
Known for plant-based cheese, pizza and desserts, Daiya has products available in more than 25,000 grocery stores in the U.S. and Canada.
Daiya innovated the alternative cheese category this summer, with new feta and goat SKUs.
