Looking ahead to the 2024 Shopper Innovation + Activation Awards, strategy has revealed the judges who will help choose the winners at next year’s ceremony.
The Shopper Innovation + Activation Awards recognize innovative and collaborative achievements across shopper marketing, retail, brand activation and experiential. The awards will be presented in spring 2024.
Earlier this month, Tanbir Grover (Pet Valu chief marketing and digital officer) and Ian Mackenzie (Performance Art CCO) were announced as co-chairs for this year’s awards jury. Grover and MacKenzie are joined by 13 jurors from the brand and agency sectors. They will be assisted by a separate shortlist jury that will narrow down the volume of entries before final judging.
The full list of both juries can be found below. The 2024 Shopper Innovation + Activation Awards are accepting entries until Friday, December 1 at 11:50 pm EST. More information about the awards, including categories and entry criteria, can be found on its website.
2024 Shopper Innovation + Activation Awards Jury
Tanbir Grover, chief marketing and digital officer, Pet Valu (co-chair)
Ian Mackenzie, CCO, Performance Art (co-chair)
Xavier Blais, partner, ECD, Rethink
Erika DeHaas, VP marketing, Empire Company (Sobeys)
Jimmy duDomaine, VP, product, The Keg
Bob Froese, founder and CCO, Bob’s Your Uncle
Richard Ivey, chief client officer, Media Experts
Ambereen Jahangir, CEO, DV8 Global Media Communications
Ola Machnowski, VP marketing, Hershey
Omar Morson, ECD, design, The Local Collective
Brian Murray, CCO, Zulu Alpha Kilo
Angela Sarino, VP, business partner marketing, CIBC
Don Saynor, CCO, Evolve Agency Group
Lauren Thomson, VP creative strategy and integrated communications, MSL
Sabrina Zollo, VP, marketing, Lactalis
2024 Shopper Innovation + Activation Awards Shortlist Jury
Mourad Bouaziz, ACD, Dentsu
Jennifer Callegaro, director of marketing, Westjet
Pam Danowski, CD, GUT
Carolyn Hynds, VP, marketing, CRM and member engagement, RBC
Howard Poon, VP, design, DDB
Laurent Prud’homme, CD, Ogilvy
Sarah Robbins Broomfield, director of marketing, Campbell Company of Canada
Clare Tidby, VP, marketing and visitor experience, Discover Halifax
Amin Todai, founder, CCO, OneMethod
