Rehink has hired Don Shelford as executive creative director of its Vancouver office. Together with the agency’s partner and executive creative director, Leia Rogers, Shelford will help to lead Rethink’s Vancouver creative team, building and mentoring the growing staff.
Shelford (pictured, right) spent much of his career leading award-winning creative at Wieden + Kennedy’s Portland and Amsterdam offices. He’s created Cannes Grand Prix-winning work for Volkswagen and Mailchimp, and was most recently global group creative director, leading creative for five of Wieden + Kennedy’s offices for the Visa global account.
He has also overseen work for Nike, Levi Strauss, Coca-Cola, Google, TikTok, VISA and Gatorade, and worked out of New York, Boston, LA, Portland, and Amsterdam.
“He’s made so much incredible work over the years, and as soon as we started talking, I knew he was a Rethinker,” Rogers (pictured, left) says.
Recent Rethink work for western brands, includes helping WestJet honour holiday heroes, and assisting Purdys Chocolatier in its efforts to reconnect friends and family over the Christmas season.
