Amid the hustle and bustle of the holiday season, a partnership between Coors Light and the Toronto Raptors is urging Ontarians to chill, via a limited-edition merch drop.

Inspired by the enjoyment that comes from clocking out of the 9-to-5 workday and heading to a Raps game, the Chill Fleece is a premium, reversible jacket that features an insulated tallboy pocket to stash a Coors Light can during the game.

Designed by Joey Gollish, the founder and creative director of the Mr. Saturday clothing line, the jacket’s muted black design is paired with a bold interior pop of promotion that Coors Light lovers will covet.

To boost the limited-edition drop, the Union Market located inside Toronto’s Union Station will host a pop-up store on Dec. 20, where fans of legal drinking age will have the chance to take a jacket home by having their Raps knowledge tested.

The Chill Fleeces are truly limited quantity – they’ll be distributed on a first come, first serve basis, and once they run out, Raps fans will be out of luck.

Wasserman Sports & Entertainment led strategy, creative, and production, collaborating with Citizen Relations on PR and Wavemaker for Media.