What two words make up success in the past year? Adaptability and innovation.
Marketing leaders have had to contend with rapidly changing landscapes by adapting strategies and cultivating approaches that resonate with evolving consumer needs. Not to mention, technological advancements.
It’s no easy task. And yet, strategy‘s Marketers of the Year are being recognized for embodying just that.
KFC’s Katherine Bond-Debicki inherited one of the most established, recognizable brands in Canada’s QSR market, and still, she managed to innovate.
Jess Spaulding has been injecting joy, celebration and purpose into the brands she oversees at PepsiCo.
Devorah Lithwick’s tenure at Bell spans pivotal moments that have amplified community engagement.
And Desjardins’ Valérie Sapin has been steering her marketing team to take the brand beyond Quebec.
To read each of their profiles, which were recently published in the 2024 Winter issue of strategy magazine, click the links below:
Katherine Bond-Debicki breathes new life into KFC brand
Jess Spaulding roots PepsiCo brands in culture
