Camp Jefferson wins AOR mandate for health and wellness service brand, Medcan
Camp Jefferson has secured the AOR mandate for Medcan, a leader in proactive health and wellness services.
The appointment comes as Medcan continues to expand operations, and as it looks to increase awareness and engagement with key corporate and consumer segments throughout the province of Ontario and beyond. Medcan was looking for an agency partner with extensive brand development and consumer marketing expertise, to assist with the planning and execution of its first large-scale advertising campaign later this year.
With this new partnership, Camp Jefferson and its sister agencies within the broader Plus Company network will provide expertise across brand development and rebranding, including a reimagining the UX of their website, media expertise through Jungle Media, and influencer relations through Citizen Relations.
Medcan was also attracted by Camp Jefferson’s considerable experience across the broader healthcare sector, which has included work with prominent clients like CAMH and TELUS Health.
Mandy English-Parry assumes full ownership of TDG Marketing
Mandy English-Parry is officially taking on full ownership and leadership of TDG Marketing.
Former owner Barry English will continue with the company as a consultant for the next three years to help with a seamless transition.
“Our mission remains unchanged – to empower our clients with creative marketing tools and strategies that position them as industry leaders,” English-Parry says. “We are more committed than ever to building long-term, mutually beneficial relationships and providing innovative solutions to tell our clients’ stories.”
TDG has worked with such clients as Mr. Lube, Jobs that Feed and The Ontario Electrical League.
Innocean Canada adds two to its executive team
Mark Pileggi is Innocean Canada’s new vice president of client services, and will lead the Hyundai and Genesis Canada business units out of Toronto. Meanwhile, Shawna Dressler is Innocean Canada’s new vice president of people and culture, leading the agency’s HR department out of Toronto.
Pileggi was previously was at Huge Canada where he joined as VP, Client Service in 2019. He was eventually promoted to managing director of the Canadian office in January 2022, leading a team of 70 diverse professionals. Pileggi has also held leadership roles at TBWA/Juniper Park, BBDO New York/Proximity NY and BBDO Canada/Proximity Canada.
Dressler, meanwhile, previously lead the HR department for The&Partnership from 2018 to 2023. In this role, she was a senior leader on the company’s executive and management teams, overseeing people and operations functions across the organization.
Dressler has worked in various creative and purpose-driven agencies, including Zulu Alpha Kilo, and Pigeon Brands.
C&B Advertising adds a CD
Calgary-based C&B Advertising has added Jarrod Banadyga to the team as creative director.
C&B’s client roster has included Travel Alberta, Calgary Co-Op and Atco Energy.
Banadyga comes to the Alberta shop by way of Dublin’s The Public House, where he served for a decade in the same role working on accounts such as Jameson, JustEat.ie and Ryanair.
Banadyga is making his return to Canada after working as a freelance copywriter in Vancouver, holding an ACD role with Dare Vancouver and working in a senior copywriter role with DDB Canada, also in Vancouver.
