In the realm of the independent agency, relationships form the fertile ground in which creativity can flourish. Indies have to be able to find innovative ways to tackle every challenge and come up with the less obvious solution.
As one of our interviewees described it this year, doing it the ‘boring’ way is not only creatively bankrupt, it’s an unaffordable indulgence, a waste of resources that can cost a brand. Indies need to consistently find innovative ways to make a brand stand out, to rise above the commonplace and fiercely oppose the status quo.
How they interpret that remit is as individual as the agency themselves. Some push the boundaries creatively, some logistically, some by coming up with technology and processes that will soon shift industry norms.
But if you want to know what the industry in Canada will look like in future, it’s being created by indies around the country right now. Read on to get a sneak peek.
The 2024 Indie List:
Zulu Alpha Kilo: Fighting ‘sameness’ since 2008
M&H: Maximizing creative velocity
Show and Tell: Unleashing the power of fusion
LG2: Building long-term relationships
Brandish: Help brands pursue relevance
Central Station: Create things that move people
123W: Design that makes consumers care
Blackjet: Roadmaps for brand growth
