Rogers strikes creative partnership with Publicis
Rogers Communications has moved its creative assignment to Publicis, the telco confirmed on Wednesday (Jan. 24).
The move comes after Rogers moved the majority of its creative work to Sid Lee in 2022. The Canadian telco hasn’t provided any further details at this time, but Rogers spokesperson Sarah Schmidt tells strategy “We’ve greatly appreciated the partnership and commitment of the Sid Lee team.”
Prior to working with Sid Lee, Rogers’ creative and media was handled by Theo, a bespoke agency created by WPP for this task. Theo was founded in 2020 and staffed by employees drawn from WPP agencies, and it was dissolved following Rogers’ move to Sid Lee.
Leo Burnett Toronto promotes Kohl Forsberg to ECD
Leo Burnett Toronto is promoting Kohl Forsberg to executive creative director after a slew of new client wins, including Starbucks Canada in December and Pizza Hut Canada.
Forsberg began his Leo Burnett career as a creative director in 2019. He also spent nearly six-year working at John St, holding associate creative director and writer positions.
He has worked on brands such as Kellogg’s, Enbridge, GMC, Cadillac, Buick, Smucker’s and more.
“During his time at Leo, he has helped get the very best out of his co-workers and develop relationships with clients based on trust and ambition,” says Steve Persico, co-CCO. “This promotion sets Kohl up to be an even bigger part in the building of the culture and quality of work we strive for. ”
Rethink named Epica Awards’ Independent Agency of the Year
Canadian ad agency Rethink has been named the 2023 independent agency of the year by the Epica Awards.
The honour follows last month’s Epica Awards announcement that saw Rethink pick up 13 awards: two golds, four silvers and seven bronzes.
In the Epica Awards’ geographic breakdown, Canada’s other top winners were Zulu Alpha Kilo and Leo Burnett Toronto.
In total, Canada boasted 45 awarded projects, including one Grand Prix and five golds, which was second only to Germany, which itself totaled 61 awarded projects. The top five was rounded out by the U.S., UK and Norway.
Rethink was recognized at the Epica Awards for its work on Kraft Heinz’s “Heinz Ketchup Fraud,” “Heinz Slow This Ad” and “LVIIMeanz57” campaigns, as well as IKEA Canada’s “Window Shopping” and “The Troll” campaigns, Nestle’s “KitKat Ramadan Iftar Bar” campaign, the Association of Registered Graphic Designers’ “RGD Branding Awards,” and Maison Grise’s “Fear Windows” campaign.
The Difference Lab names a chief strategy officer
Amy Laski is The Difference Lab’s new chief strategy officer.
The Difference Lab is a company which partners with employers across industries, empowering talent to zero in on value drivers.
Laski is president and founder of digital PR shop, Felicity Works, whose client roster includes Kind Snacks, Canadian Health Food Association (CHFA) and Crayola.
Before establishing the agency in 2012, Laski served as public affairs manager for sparkling beverages at Coca-Cola Canada, leading the Company’s first-ever Canadian efforts to improve the perception and consumption of Sparkling Beverages, and reputation in the area of wellbeing.
With files from Andrew Jeffrey.
