Left to right: Amanda Alvaro, Rob Loschiavo, Lindsay Mattick, Erika Ceddia
Pomp & Circumstance welcomes two new partners
PR shop Pomp & Circumstance is adding new partners, Rob Loschiavo and Erika Ceddia.
The expanded leadership team will look to support the agency’s growth and evolution, including the continued success of Pomp & Circumstance’s creative and digital agency, Bonus Track.
As VP and associate creative director, Loschiavo will continue to help lead the agency’s creative direction. As VP of business development, Ceddia will continue to spearhead business development initiatives, leveraging her expertise to strengthen relationships with existing clients and recruit new clients looking to level up and integrate their marketing efforts.
The growth of the leadership team reflects the agency’s ambition to optimize storytelling, content and digital opportunities for integrated 360 performance-driven campaigns.
“The creative and strategic leadership [they] have shown over the past five years has played an integral role in the agency’s growth,” says Amanda Alvaro, president and co-founder of Pomp & Circumstance PR.
Superfantastic adds a partner
Indie shop Superfantastic is bringing Kristin Germain O’Donnell aboard as partner and managing director.
Germain O’Donnell is a former executive brand director with female-founded challenger condom brand, Jems. The CPG was a brand born out of Toronto’s Whitman Emorson design studio, where German O’Donnell held the post of managing director for more than three years.
Superfantastic was founded in 2021 by Mark Neil Balson and Daniel Josef Okorn and has collaborated with numerous design- and art-focused brands including The Bentway, Avenue Road and Shalan+Paul Photography while growing a strong reputation among Canadian institutions. These include the successful rebrand of Simplii Financial and experiential events for Coast Capital Savings and Ledn.
“Bringing on a new partner and managing director to continue the studio’s growth trajectory was paramount,” says Mark Neil Balson, partner and creative director.
Media Profile is adding to its Indigenous comms portfolio
PR firm Media Profile is adding to its Indigenous communications portfolio with its newest account, Curve Lake First Nation.
The Peterborough-area Curve Lake First Nation selected Media Profile through a competitive RFP process to conduct community and stakeholder relations to inform a comprehensive communications strategy.
This recent win adds to Media Profile’s growing body of Indigenous work, including the Aboriginal Peoples’ Television Network (APTN), Saugeen First Nation, and Métis Nation of Ontario.
