Instacart is adding Whole Foods Market to its app in Canada.
The new partnership brings online grocery delivery to Whole Foods’ customers for the first time in Canada, promising its products delivered in as fast as 30 minutes. Delivery will be available from all 14 Whole Foods Market stores in Vancouver, Victoria, Toronto and Ottawa for customers in the greater metro areas of those cities. Delivery will be available from 11 of Whole Foods’ 14 stores beginning on Wednesday (Feb. 7), with the three additional stores set to follow suit in the coming weeks.
By working with Instacart, Whole Foods Market will tap into Instacart’s community of tens of thousands of experienced Canadian shoppers to help with picking, packing and delivering customer grocery orders. Instacart’s technology helps shoppers fulfill orders with AI-powered recommendations and replacements, a user-friendly picking app, dynamic order routing and easy checkout, according to a news release announcing the partnership.
“We strive to create the best shopping experience for our customers both in stores and online, including finding ways to provide convenience without sacrificing quality,” says Rick Bonin, SVP of operations at Whole Foods Market, a subsidiary of Amazon.
Instacart chief business officer Chris Rogers added: “Our mission at Instacart is to create a world where everyone has access to the food they love, and working with beloved retailers like Whole Foods Market helps us make that mission a reality.”
Instacart+ loyalty members can also get free delivery on all orders that total more than $35.