LG2 names partner, head of experiential and brand activation

LG2 has named Andres Norambuena as a new partner and executive director of experiential and brand activation.

Working out of the creative agency’s Montreal office, Norambuena began working in the role on Jan. 30. LG2 says Norambuena’s addition will expand the agency’s work to include experiential design, while deepening its technological capabilities to provide more immersive work for the brands it serves across Canada.

“Cutting-edge experience design that helps brands achieve more meaningful engagement with consumers is the future. With over 20 years of experience in multimedia production both nationally and internationally, we’re certain [Norambuena will] add a new dimension and even greater depth to all our projects,” Nicolas Baldovini, LG2 partner and vice-president of creative, and Julie Pilon, LG2 partner and vice-president of client services, said in a statement about Norambuena’s hiring.

Norambuena previously transformed BoogieStudio into BLVD-MTL, a multi-disciplinary workshop studio for sound, post-production, video and experiential, prior to its sale to Rodeo FX in 2021. He’s worked with such clients in the past as Mazda, Cadillac Fairview, BMO, Mazda, the Montreal Canadiens and Cirque du Soleil.

LG2 was recently named Design Agency of the Year by the Advertising and Design Club of Canada.

The Concierge Club launches experiential marketing tool

Toronto-based full-service marketing agency The Concierge Club has launched the XM Playbook, a new online tool to help brands implement experiential marketing into their strategy.

The playbook was built to offer insight and ideas on how to create compelling XM that connects brands with audiences. The agency’s goal is to offer thought leadership to clients, potential clients, industry leaders and other marketers.

The tool’s rollout is timed to coincide with the agency’s newly redesigned logo and website.

FCB promotes global CCO

Global ad agency FCB has promoted Andrés Ordóñez as its new global CCO

Ordóñez, formerly the agency’s Chicago-based CCO, was appointed following outgoing CCO Susan Credle’s promotion to become the first creative advisor for IPG, FCB’s parent company. Credle remains FCB’s global chair through the end of the year, and will work with Ordóñez to ensure a smooth transition.

With more than 20 years of experience, Ordóñez worked at FCB Chicago for four years and has been credited as a major driver of growth by the agency. Since his arrival in 2019, FCB Chicago has added more than 40 new brands to its client roster, winning new business from such brands as Danone, Terminix and the United States Postal Service, while growing business with long-standing Chicago-based clients. He’s also overseen creative platforms like “DownThereCare” for Cottonelle and “It’s All Glad” for Glad. Ordóñez also played a key role in IPG being named lead creative partner for Pfizer.

In his new role, Ordóñez will work with global CEO Tyler Turnbull.