Dentsu Canada secures AOR relationship with Air Miles

Dentsu Canada is the new AOR for Air Miles. The shop also says it’s established a slew of project-based relationships with Spam, Hormel Bacon Toppings, Toronto-based miniature tourist attraction Little Canada, and a trio of Nestlé brands in Perrier, Drumstick and Häagen-Dazs.

“Most of the projects are still in the strategic phase, but we just launched a Spam campaign for Chinese New Year, [and] everything else should be ready for Q2,” says Jordan Doucette, Dentsu Canada’s chief creative officer.

Doucette adds that the shop is looking for new talent to help it realize its creative ambitions in working with these brands.

MOCA names Chimera Collective its PR and influencer AOR

The Museum of Contemporary Art Toronto (MOCA) has appointed Chimera Collective as its new PR and influencer agency of record.

This partnership comes in advance of the launch of Greater Toronto 2024 (GTA24), the second edition of the museum’s triennial exhibition, which will run from March 22, 2024 through to July 28, 2024.

Chimera will be responsible for turnkey communications support, including nurturing key media relationships and extending the museum’s reach to a wide mainstream audience.

Last fall, Tinder named Chimera its PR and influencer AOR. The shop’s client roster also includes L’Oréal Canada and the hospitality group Accor.