Lululemon Toronto appoints That Good as experiential AOR
That Good, a creative agency founded last year by PR veteran Catriona Smart, has been named Lululemon Toronto’s exclusive experiential agency partner for 2024.
The brand is looking to That Good to bring its expertise to a series of programs that will include local events, product launches, store openings and community activations in Toronto.
“We are committed to delivering exceptional, meaningful, authentic and immersive event experiences that align seamlessly with Lululemon’s brand values which, like all our clients, are firmly aligned with those of That Good,” Smart said in a news release.
Since launching last year, That Good has built a client roster that already includes BMW Canada, OVO and Shark Ninja.
Innocean teams up with Bishop’s U
Innocean Canada is collaborating with Quebec’s Bishop’s University.
Innocean Montreal will enhance the school’s recruitment initiatives, through the development of an optimized digital-media strategy and content plan.
This initiative was prompted by the provincial government’s decision to raise tuition rates for out-of-province students attending English-language post-secondary institutions in Quebec, a decision that Bishop’s was ultimately granted an exemption on.
The university’s leadership is hoping to use the news of exemption to help reach potential applicants who might not have known about Bishop’s or who might not have considered it as an option in the past.
Innocean has developed a full funnel digital marketing strategy with strategic recommendations and best practices to aid the school’s recruitment efforts and brand awareness goals, with digital marketing channels including Meta, YouTube and Google.
Rose PR adds two clients
Rose PR has added Swedish athletic wear brand, Peak Performance and personal care brand, Athena Club, to its roster.
As AOR for Peak Performance, Rose PR is looking to amplify the brand’s visibility and resonance throughout the Canadian landscape.
Through its new Athena Club partnership, Rose PR will support the brand long-awaited entry into Canadian retailers, furthering its mission toward providing accessible, high-quality and affordable body care essentials.
PR shop Casacom the new AOR for Scenic
Casacom has been named the PR agency of record for Scenic Group in Canada, leveraging the shop’s experience in travel and lifestyle.
The agency will focus on a variety of communication strategies, including media relations and digital storytelling for the Canadian market to “significantly enhance the visibility” of Emerald Cruises and Scenic Luxury Cruises & Tours in Canada.
Under this partnership, the agency will be tasked with leading impactful and creative initiatives in Canada to amplify consumer awareness and affinity for Scenic Group, while working closely with its WorldCom PR Group partners, Coyne Public Relations in the United States and Arvizu Comunicación Corporativa in Latin American countries.
Next Creative Leaders includes two Canadians among 2023 winners
Two Canadians were recently named among the 34 Next Creative Leaders winners.
Produced by The One Club for Creativity and The 3% Movement, the Next Creative Leaders contest recognizes women, trans and non-binary creatives on the rise. In Canada, FCB Canada Toronto associate creative director Sally Fung and Rethink Toronto creative director and writer Jacquelyn Parent were named winners.
The competition named 34 winners from 16 countries. Now in its ninth year, Next Creative Leaders is a free portfolio competition that identifies, celebrates and offers a global platform to qualified creatives around the world who are pushing the industry forward, and making positive contributions in terms of diversity, mentoring and advocacy. Entrants were judged on four to six pieces of creative work and information about how the entrants are pushing the industry forward.
Next Creative Leader winners receive a complimentary one-year membership with The One Club, with opportunities to participate in future One Club awards and juries, and complimentary tickets to a One Club professional development conference, panels and membership events.
With files from Andrew Jeffrey
