Endy connects with Heads+Tales

Mattress brand Endy has named Heads+Tales its public relations agency of record.

Heads+Tales is being tasked to amplify Endy’s brand presence in the Canadian market through a “culture hacking” approach. The agency is mandated to garner awareness for Endy by tapping into key cultural trends to inform attention-grabbing ideas.

The shop tells strategy it is upstaffing to bolster its teams, and that it expects that it will debut creative in the spring.

The integrated agency, which was launched last January by Amanda Shuchat and Katie Muir, has secured PR mandates with outerwear brand Canada Goose, restaurant chain IHOP and benefits carrier Greenshield Canada.

NBP Group  opens an L.A. showroom

Toronto-based PR shop The NBP Group is opening a Los Angeles showroom, an expansion years in the making for the agency.

Located in Studio City, California, the showroom boasts a carefully curated group of designers and brands, providing unlimited access to U.S.-based stylists, editors and influencers. It is now open, by appointment only.

In a news release announcing the showroom, NBP states it has always maintained an international approach towards its clients, representing clients throughout Canada and the US, with a tertiary territory in the UK. The L.A. showroom opening marks a new chapter, allowing clients to expand their presence in the U.S.

The NBP Group has represented clients including Barbie (Mattel Canada), Audi, Tag Heuer, Air Canada, and has produced a number of prominent runway fashion shows.

Langton PR adds a one-two beauty punch

Langton PR is the agency of record for South Asian lip-care maker Ghlee. It will be responsible for the brand’s public relations and influencer relations.

The shop is also working with Nexxus Hair Care, providing public relations and influencer relations services.

Langton has been linked to Nestle supplement VitaBeans and SheaMoisture campaign work previously.