The co-chairs for the 2024 Strategy Awards were revealed on Thursday (Feb. 29).
The&Partnership president André Louis and Telus vice president of brand marketing Lisa Mack will serve as this year’s Strategy Awards co-chairs. They’ll lead the Strategy Awards jury to evaluate and recognize work representing the best marketing and advertising strategy accomplishments in Canada. The awards were developed in association with the Account Planning Group of Canada, and was sparked by Canadian marketers’ desire to celebrate from strategy work that underpins successful brand building.
The award winners will be recognized at a gala ceremony this fall in Toronto.
Louis has worked with The&Partnership for nearly eight years, and has been at the lead as the company’s president since 2021. Prior to that, Louis worked as VP and head of strategy for Camp Jefferson and as strategy director for Taxi.
Mack has worked in a variety of roles at Telus for a decade, and took on the vice president, brand role in 2021 where she leads the organization’s integrated brand and marketing efforts. Prior to Telus, Mack worked in management positions at Publicis Canada, where she led key strategic accounts like Rogers, Canada Post and Paypal.
The early bird deadline for submissions to the Strategy Awards is March 15. More details on the awards can be found on its website.