Creative shop Sid Lee has named Zemina Moosa as president of its Toronto office and Geneviève Boulanger as president of its Montreal office.
The appointments underscore the agency’s commitment to “fostering a new generation of leadership in Canada,” the brand says, adding that it also marks a significant moment in Sid Lee’s growth.
“I have been impressed by their innate leadership qualities and unwavering dedication to our agency’s success,” says Martin Gauthier, Sid Lee CEO, Canada. “Their ability to drive engagement, innovation and their exceptional track records in client management makes them catalysts for propelling Sid Lee to new heights.”
Moosa joined Sid Lee in 2019 after more than four years as Ogilvy’s managing partner.
Meanwhile, Boulanger, is a CPG and agency vet who joined Sid Lee six years ago.
Last fall, Sid Lee bolstered its senior management ranks with three new hires to its Montreal office. Géraldine Tixier and Luz Sabogal joined the management team as VP, head of strategy, and VP, information technology, respectively. Julien This took on the role of business development director.
