123w picks up Terra Footwear AOR duties

Indie agency One Twenty Three West (123w) has been named the AOR for the Workwear Outfitters brand Terra Footwear.

The AOR remit will see 123w tasked with repositioning the boot brand for growth across the Canadian and U.S. markets. 123w founder and CEO Scot Keith says the agency is looking to build on Terra Footwear’s reputation for offering innovative safety footwear, and generate more attention for Terra.

Ramarketing adds to Toronto leadership team

Life science marketing agency Ramarketing has unveiled a series of senior appointments it has made to its leadership team.

Olivia Addinall and Lara Lovenbury have relocated from Ramarketing’s HQ in Newcastle, UK to the agency’s Toronto office. Lovenbury has been promoted from account director to the newly created head of strategy role, with a particular focus on Ramarketing’s growth strategy in North America. Addinall, meanwhile, is taking on the head of account management position, and supporting life sciences companies.  

More than 80% of the agency’s leadership team is now female following the opening of its Toronto office last summer.

Ramarketing’s expansion into Canada and creation of a designated team in Toronto comes after the agency opened an office in Boston in 2018. It’s working to increase its global footprint following private-equity investments from NorthEdge 18 months ago, and now has offices across Europe, the U.S. and Canada.

CraftPR hires design director

Toronto-based agency Craft Public Relations found a new design director, tapping Julienne Diva for the role.

Diva previously worked as an art director and designer for Loblaw Agency, and as a senior designer for Veritas Communications. She joins Craft after most recently working as art director for the media company Girlboss.