The judging is complete and the shortlist is now ready for the 2024 Shopper Innovation + Activation Awards.
The shortlist, which is selected by jury of agency- and brand-side experts, represents the plans, campaigns and partnerships that embody the best new thinking in retail innovation, activation, experiential and shopper marketing.
The winners will be revealed on April 22 during strategy’s newly named Connected Commerce Forum (formerly Shopper Marketing Forum). The show will also debut a new lunch-time format this year providing attendees access to groundbreaking work and insights that make up the SIA body of work. Tickets will includes access to a full day of content and networking on April 22.
The shortlist can be found below, presented in alphabetical order by case name. More information about the SIA Awards can be found on its website.
| Campaign | Agency | Client |
| A Little Taste of Hell | Rethink | Kraft Heinz (Philadelphia Cream Cheese) |
| Asshole Activists | Citizen Relations | Tushy |
| Booking is Half the Fun | Zulu Alpha Kilo | Booking.com |
| Canada Is Locking In! | Zulu Alpha Kilo | Pizza Pizza |
| Concussion Stories | Rethink | YWCA Metro Vancouver |
| Coors Lights Out | Rethink | Coors Light |
| DNA My Dog | Zulu Alpha Kilo | DNA My Dog |
| Doritos All Dressed NPCs | BBDO | FritoLay |
| Fear Windows | Rethink | La Maison grise de Montréal |
| Feel the Art of Audi | Bensimon Byrne | Audi |
| Fixed It | Courage | KFC |
| French Toast Guy | McCann | Wendy’s |
| Fry Funeral | Courage | KFC |
| Gamers Branch | FCB | BMO |
| Heinz Ketchup & Seemingly Ranch | Rethink | Kraft Heinz |
| Heinz Ketchup Fraud | Rethink | Kraft Heinz |
| Heinz LVII Meanz 57 | Rethink | Kraft Heinz |
| Heinz Slow This Ad | Rethink | Kraft Heinz |
| Just Date a Farmer | Rethink | Kraft Heinz (Just Crack an Egg) |
| Keel It Real Can | Citizen Relations | Molson Coors |
| KFC x Street Fighter | Courage | KFC |
| KFCourt | Bensimon Byrne / Narrative | KFC |
| KitKat Ramadan Iftar Bar | Rethink | Nestle (KitKat) |
| Letters Home | Zulu Alpha Kilo | HomeEquity Bank / Royal Canadian Legion |
| Not Everyone’s Happy | Courage | KFC |
| Nutrinor Carbon Neutral | Pigeon | Nutrinor Cooperative |
| Perdue Ground Turkey | Pigeon | Perdue Farms |
| PREEMI | DDB Canada | Canadian Premature Babies Foundation |
| Ray-Dar | Publicis | Sol |
| Runner 321 | FCB | Adidas |
| Send All the Love | Courage | CIBC |
| Sephora Illumination | Zulu Alpha Kilo | Sephora |
| Spoon KD | Rethink | Kraft Heinz |
| Stolen Discount | Rethink | Decathlon |
| The 1.8-Pound Book | LG2 | Préma-Québec |
| The Brilliance of the Human Hand | DonerNorth | STAEDTLER-Mars |
| The Greatest Guide | Performance Art / Vector B | Grupo Bimbo |
| The Hockey Jersey | Rethink | Scotiabank |
| The Stage Zero Collection | McCann | Love & Nudes |
| Truth Boxes | Leo Burnett | Toronto Star |
| Welcome Home Jars | The Kitchen | Kraft Heinz (Kraft Peanut Butter) |
| What Did You Learn Today? | Target | St. Bonaventure’s College |
