BaD makes good with Jamieson

BaD Mktg has been named creative AOR for Jamieson Wellness, its “first major client out of a full RFP,” shop co-founder Ian Buck says.

BaD Mktg will focus on the century-old flagship, Jamieson Vitamins, and will spearhead the launch of a “dynamic” new brand platform, spanning across TV, digital, and social media channels.

The agency first launched last fall. BaD Mktg is a surname acronym standing for Buck and co-founder Yotam Dor.

1Milk2Sugars snags Naturium’s business

1Milk2Sugars has added skincare brand Naturium to its roster.

Under this mandate, 1Milk2Sugars will lead the company’s Canadian PR launch strategy, media and influencer relations, unboxing experiences, events and experiential.

In February, Naturium announced that it is launching exclusively at Shoppers Drug Mart, making its line of affordable skincare and body care available across the country.

FuelPositive teams up with Counsel

Clean tech solution, FuelPositive, has named Toronto GR firm, Counsel Public Affairs its communications and marketing agency of record, following a thorough search.

The Waterloo-based company’s chief impact officer Luna Clifford says Counsel’s team “possesses a targeted understanding of our technology and audiences” and “is the ideal strategic choice to meet FuelPositive’s expanding communications and marketing needs.”