BICOM opens fourth office
Marketing comms agency BICOM is opening a new office in Paris.
Laetitia Jallais (pictured), a BICOM veteran since 2017 and vice president strategies and innovation, has transferred to her native France to represent the agency there at its fourth office.
The agency says the expansion underscores its sustained growth and dedication to its portfolio of international customers, including the L’Oréal Group, Sézane, The North Face and others.
“What sets BICOM apart is its boldness and expertise in seizing opportunities whenever or wherever they arise, while continuously striving to innovate and differentiate,” Jallais says.
Jallas adds that venturing into a new market represents a significant endeavor, but the shop’s decision to expand was primarily guided by its clients’ needs with Quebec and Canadian brands seeking to export to France, and French and European brands eager to tap into the Canadian market.
In December, BICOM announced the expansion of its digital department by opening a new digital content studio, saying it was taking into consideration the current evolution of the digital landscape, and is focusing on the importance of “having a complete and well-rounded service offering to carry out all of its clients’ campaigns in-house.”
Maple Diversity Communications makes senior moves
Geoff Starr has joined Maple Diversity as vice-president of strategic partnerships and client services.
His B2B and B2C experience spans categories like CPG, financial, alcohol beverage, airline, retail and health care, having led brands like Coors Light, Heineken, Air Canada, Georgian Bay Spirit Co., General Mills and Starbucks across integrated, digital, social, video production, broadcast, content and experiential campaigns.
Japneet Singh, who joined the agency in 2021, has now been named a partner in the business. He also works as the business director at Maple.
Singh spearheads the comprehensive spectrum of client acquisition, retention, industry engagement and relationship management.
We Are Social promotes senior staffer
We Are Social has promoted Krisztina Virag to work as its SVP and general manager. Virag most recently worked as the shop’s VP and business director.
Before joining We Are Social, Virag worked as the head of Labatt’s Draftline. Virag has held account director roles with DDB and Cundari.
Newfound names a new director
Christa Steeves has joined St. John’s-based Newfound Marketing as its director of client success.
Steeves has held various executive and management roles at top advertising agencies in Eastern Canada, higher education, and industries including technology, CPG, service, government, and not-for-profit. She has worked with a client roster that includes Bell, Atlantic Lottery Corporation, and Cadillac Fairview, among others.
