Camden makes a Major move

Camden has appointed Félix Major as its new GM in Montreal.

Major, who has worked with the agency since 2019 as VP of Business Intelligence, was also recently named partner.

In his new role, Major will continue to oversee the agency’s development in Quebec, as well as its various strategic partnerships. He will also dedicate himself to operational efficiency, tech integration and innovation within Camden, as well as to structuring its growth, in line with the strategic planning determined by the management committee.

“[Félix Major] is an entrepreneur at heart but also a strategic geek who knows how to translate emerging trends into opportunities,” says Marie-Michèle Jacques, chief financial officer, HR and principal partner at Camden. “His deep understanding of the industry, client issues and Camden‘s positioning makes him an ideal candidate to lead the Montreal office, in collaboration with other members of the management and the principal partners.”

In February, Camden added seven new partners across its Canadian, French and Asian offices, including five based out of Montreal.

FleishmanHillard HighRoad names a new VP of public affairs

FleishmanHillard HighRoad (FHR) has named Nancy Cruz its new VP of public affairs in Ottawa.

Cruz formerly worked as associate director of government relations for McGill University. Prior to joining the institution, Cruz was a senior consultant with Global Public Affairs.

Her background includes working in the House of Commons, the Senate, the civil service, and as a consultant lobbyist operating across the sustainability, natural resources, healthcare, non-profit and technology sectors.

“Our clients have diverse policy, government relations, and communications needs,” says John Capobianco, FHR’s national practice lead in public affairs. “[Cruz’s] deep knowledge of public policy, combined with her significant political and public service experience, aligns seamlessly with our agency’s focus.”

Bicom adds apparel client to its roster

Toronto and Montreal-based PR shop, Bicom, is representing the Mont-Tremblant, Quebec-based premium and outdoor ready-to-wear brand Parmi Lifewear.