Mint staffs up

Toronto-based agency Mint is adding three associate creative directors to its ranks, hiring Aidan Johnston, Nicole Nyholt and Dennis Chow.

Johnston (pictured, top) joins Mint from Taxi, where he worked as a senior writer. He will be tasked with conceptualizing ideas across a range of programs, looking to culture, trends and insights to do so. Nicole Nyholt (pictured, bottom left) formerly worked as a senior art director at Taxi and Theo. Nyholt’s role at Mint will entail idea generation and artistic direction on a range of creative outputs, and she’ll manage projects from conceptualization to design and execution. Chow (pictured, bottom right) joins Mint from Community, where he worked as senior art director. His role at Mint will see him develop holistic creative approaches across a spectrum of asks, from campaigns to tactical executions.

In March, the shop, which counts OLG and online car retailer Clutch as clients, named Andrew Stewart group strategy director.

Samira Amin has left Grand & Toy to launch a leadership network

Grand & Toy director of marketing Samira Amin has left the office product supplier to found Executiv, a private inclusive leadership network designed for pre-executive women to leverage the power of community to advance their careers.

Amin says Executiv offers mentorship, leadership development and coaching, and a high-impact community of peers.

Before joining Grand & Toy in August 2022, Amin was Canadian marketing lead for Coors’ family of brands including Coors Light, Original, Organic, Edge and Coors Slice. Prior to that, Amin was Weston Foods’ head of brand marketing and communications for the CPG’s packaged breads, rolls and alternatives portfolio, working on brands such as Wonder, D’Italiano, Country Harvest and Rubschlager.

Tree of Life Canada makes a senior promotion

Serene Martin is starting a new position as director of national marketing and business development at grocery and food service seller and distributor, Tree of Life Canada. Tree of Life Canada offers such brands as Thai Kitchen, Babybel, Japanese seasoning and soy sauce maker, Kikkoman and premium mixer brand, Fever-Tree.

Martin recently worked as senior national marketing, business development, events & communications. Before joining Tree of Life as an associate brand manager, she was a media analyst for Molson Coors.

Stingray promotes marketer

Lisa Doganieri, is starting a new position as senior director of marketing and operations (Canada, LATAM & APAC) at global music, media, and tech company, Stingray.

Doganieri has worked for 10 years as a marketing manager for North America with the Montreal and U.S.-based company, which provides curated direct-to-consumer and B2B services, including audio television channels, more than 100 radio stations, SVOD content, UHD television channels, karaoke products, digital signage and in-store music.