Every day this week, we are rolling out the shortlists for each category in the 102nd Marketing Awards. See the other shortlists here.
Continuing strategy’s weeklong announcements of its 2024 Marketing Awards shortlists, the nominees were revealed on Thursday for the event’s Public Service and Digital categories.
The Public Service jury is co-chaired by Kristian Manchester of Sid Lee and Christina Yu of Lifelong Crush, while the Digital jury is co-chaired by Marilou Aubin of LG2 and Sabaa Quao from Cossette.
The Public Service category recognizes non-profit and cause-related advertising, while the Digital category recognizes marketing in technology like mobile content, AI, games, integrated web campaigns, online display, online video, social media, virtual platforms and more.
The 102nd Marketing Award winners will be revealed at a gala at The Carlu in Toronto on June 4. For tickets and more information on the Marketing Awards, visit its website.
The shortlisted nominees are named below.
Digital Shortlist
| Campaign | Client | Agency |
| Absolut AI: Mix Your Neighbourhood | Corby Spirit and Wine Limited (Absolut Vodka) | Ogilvy |
| Ancestry 1931 Canadian Census Release | Ancestry Canada | Anomaly |
| Coffee For Ken-adians | Tim Hortons | Gut |
| Cost of Beauty | Unilever (Dove) | Ogilvy |
| Fixed It | KFC | Courage |
| #FindTheKetchupBoatGuy | Kraft Heinz | The Kitchen |
| Fry Funeral | KFC | Courage |
| Hair Hair Everywhere | Procter & Gamble | Leo Burnett |
| Have AI Break | Nestle (KitKat) | Courage |
| Heinz Ketchup & Seemingly Ranch | Kraft Heinz | Rethink |
| Heinz Ketchup Fraud (Kitchen) | Kraft Heinz | Rethink |
| Heinz LVII Meanz 57 | Kraft Heinz | Rethink |
| Inflation Cookbook | SkipTheDishes | Dentsu Creative |
| Just Date a Farmer | Kraft Heinz (Just Crack An Egg) | Rethink |
| Keep It Real Can | Molson Coors Beverage Company | Citizen Relations |
| KFC x Street Fighter | KFC | Courage |
| Love Is Messy | Kruger Products | Broken Heart Love Affair |
| Made From Fiona | Timberland | King Ursa |
| Next to Stok’d | Stok’d Cannabis | Angry Butterfly |
| Not Everyone’s Happy | KFC | Courage |
| NXT NXT LVL | BMO | FCB |
| Pepperoni Hug Spot | Pizza Hut Canada | Leo Burnett |
| Philadelphia Schmear Socks | Kraft Heinz (Philadelphia Cream Cheese) | Rethink |
| Pizza Bank | Pizza Pizza | Zulu Alpha Kilo |
| (Re)search & Find | IGA (Sobeys / Fondation Charles-Bruneau) | Sid Lee |
| Run On Heinz | Kraft Heinz | The Kitchen |
| Runner 321 | Adidas | FCB |
| Samsung Galaxy Builders | Samsung | Mosaic |
| Sans Émission | Volkswagen | VML |
| Snack Weird | Campbell’s (Goldfish) | Zulu Alpha Kilo |
| The Subliminal Promo | Le Trou du diable | Sid Lee |
| What Did You Make This Year? | Intuit TurboTax | Library Collective |
Public Service shortlist
| Campaign | Client | Agency |
| Advertising Blackout | The Royal Canadian Legion | VML |
| Aim For Change | 97 Percent | VML |
| Burp | World Vision | Broken Heart Love Affair |
| Caring Gift Cards | Kids Help Hone | McCann |
| Change The Bill | Native Women’s Association of Canada | VML |
| Concussion Story | YWCA Metro Vancouver | Rethink |
| Don’t Put Organ Donation On Ice | Transplant Québec | LG2 |
| #DearTerry | The Terry Fox Foundation | No Fixed Address |
| Everyone Benefits | Centraide of Greater Montreal | Rethink |
| Feel Out Loud | Kids Help Phone | McCann |
| Fiction | CNESST | Cossette |
| Fine | Kids Help Phone | McCann |
| For Her | Aura Freedom International | Forsman & Bodenfors / Veritas Communications |
| Heal The Future | SickKids Foundation | Cossette |
| Help Us Remain | Egale | Cossette |
| Hire a Quitter | Oasis Addiction Recovery Society | TBWA\Juniper Park |
| Major Debt | The Student Debt Crisis Center | No Fixed Address |
| Money Blocker | Congresso em Foco | Publicis Toronto |
| No Wood, No Good | CIFQ | Cossette |
| Not Human | Ministère de l’Éducation | LG2 |
| OpenHouse | United Way Greater Toronto | Sid Lee |
| Our Lives Are Not For Profit | OPSEU/SEFPO | Point Blank Creative |
| Poppy Stories | The Royal Canadian Legion | Salt XC |
| Pride Unraveled | Egale | VML |
| RMH United | Ronald McDonald House BC & Yukon | Cossette |
| Ryan Reynolds – Donate to SickKids | SickKids Foundation | Maximum Effort |
| Safety Coaster | Société de l’assurance automobile du Québec | LG2 |
| Short Life Stories | White Ribbon | Bensimon Byrne |
| Silenced Rights | Amnistie Internationale | Cossette |
| Sky Trafficking | The Jensen Project | No Fixed Address |
| Sleep Tracks | Canada Safety Council | VML |
| Splash Spots | Street Lab | Zulu Alpha Kilo |
| The Face of Smoking | RSEQ | Publicis Montreal |
| The Lawsuit for Survival | Global Action on Gun Control | Zulu Alpha Kilo |
| The Planet’s Scariest Bouquet | Environmental Leadership | Zulu Alpha Kilo |
| The Smoking Forest | The Canadian Lung Association | McCann |
| The Watch | Melanin Gamers | Leo Burnett |
| Timestamps | NSCDA | Wunder |
| Unpaid Is Unfair | National Association of Colleges and Employers (NACE) | Zulu Alpha Kilo |
| Wake Up Calls | Interligne | Rethink |
| What No One Tells You When You’re Expecting | North York General Foundation | Courage / Middle Child |
| Who I Really Am | CEE Centre For Young Black Professionals | Publicis Groupe |
| Writing Lights The Way | Amnistie Internationale | Cossette |
